c+p digital

Conversion driven digital marketing agency, focussed on creative content.

Podcast Masterclass

You’ll find answers in this Podcast Masterclass Series, – Building Podcast Infrastructure that Pays.

It’s full of easy podcast wisdom, the done-for-you strategy and frameworks, checklists, workflows and tool suggestions that will serve you if podcasting is on your plan.

  • A solid plan to launch a podcast (or refresh an existing podcast)

  • The strategy and factors you need to create a clear business case to fund your podcast infrastructure (even if it’s for yourself as a founder)

  • The marketing plan you need to take your podcast to “top 25” in your industry

  • The basics of repurposing podcast content for your marketing calendar

  • The ROI framework that will get you out of justifying your podcast as a cost, and get you positioning it as revenue generating infrastructure

Ready to start? ⏩

My name is Susan Diaz, I am a podcast founder, writer, and marketer. I co-host 2 podcasts, The 4am Report, a marketing podcast on what keeps founders and marketers up at night, with Will Lamont, my co-founder. This podcast has given us better ROI than any of our other marketing efforts. (top 25 ‘Canadian marketing podcast’ and we rank just below marketing demigod Neil Patel for ‘digital marketing podcasts’).
Once is chance, twice is a pattern 😁I also co-host ABCDEI, an inclusion podcast that is focussed on unlearning bias, one alphabet at a time, like children would. My partner in crime here is Rohini Mukherji, PR maven and long-term friend and industry cohort, she is Vice President at Narrative PR. ABCDEI is a top 5% podcast, globally!
We’ve leveraged the success of these podcasts, as well as the podcasts we deliver for clients as a podcast agency, spanning B2B across finance, future of work, marketing, and tech, to bring you the 101 primer on launching and running a ‘top 25’ podcast in your industry. It’s easier than you’d think when you have the right pieces.

Module 1

  • The 2022/23 state of podcasting and how to find your space in it

  • Build a podcast brand – how to set your strategy, podcast name, and podcast visuals

  • Identifying and integrating the technology you need

  • Generating a consistent content calendar for your podcast (including a steady stream of guests)

Module 2 

  • The core podcast launch marketing plan you’ll need

  • Podcast automation workflows

  • Bringing the podcast-curious to your website (meeting publishing and SEO goals)

  • How to leverage your guests as marketing ‘influencers’

Module 3 

  • The nuance of measurement (let’s look beyond vanity metrics to the ‘domino ROI model’ to measure effectiveness of podcasting for business goals)

  • Your five best measurement factors and where to find them (hint: downloads does NOT feature on this list. There are much more intelligent numbers to look at.)

Ready?