Podcast Masterclass

Create your 6-week plan for launching, systematizing, and monetizing your
top-ranked podcast. The Podcast Flywheel
If you're a driven entrepreneur looking to amplify your voice and showcase your unique insights to a wider audience, then you're in the right place.

Podcasting is the PERFECT perpetual discovery platform in which you’ll have deep conversations with your ideal client avatar. Let’s start podcasting

Welcome to the Podcast Flywheel I take great pride in getting MAJOR results spending as little time as possible! So, unlike other courses out there, I won't bore you with HOURS of videos and workbooks. Instead, we provide you with the actionable steps for podcast success from the second you start.

As a former radio host turned podcast founder, I know what it takes to create a successful podcast that establishes you as a thought leader and generates demand for your brand. With over 200 episodes of hosting, a top-ranked Canadian marketing podcast (The 4am Report), and a top 5% global DEI podcast (ABCDEI) I've seen firsthand how podcasting can change lives and businesses. That's why I'm excited to share my proven strategies and frameworks with you. That kind of visibility can open doors, close deals, and build the professional development and NETWORK that sets you apart from the rest.

So, are you ready to take your thought leadership to the next level and create a podcast that builds a pipeline? I can show you how!
Build My Podcast Flywheel for $79

From Radio Host to Podcast Pro: How I built a multi 6-Figure income stream with podcasting
If you told me 5 years ago that I’d have a published book (STFU! This is still surreal), and that podcasting would have become such a huge part of my life, and income streams, I’d have stared blankly!

When my business partner, and long-term co-host, suggested podcasting in 2018, I was hesitant at first, because I thought we were 10 years too late to the podcasting party! And I had no appetite for the amount of work that a podcast would be.

Fast forward to post-pandemic, and podcasting is a LOT less work. It’s been democratized. Access to the tools to do-it-yourself is plentiful and easy… WHEN YOU HAVE THE RIGHT LEARNING.

That’s why I've created the Podcast Flywheel, my uber-simplified, step-by-step system that will teach founder-led brands everything you need to know to plan, create, launch, promote, scale, and monetize your own podcast in 6 weeks. If you're ready to create a podcast that generates demand, builds your personal brand, and establishes you as a thought leader in your industry, then the Podcast Flywheel is for you. Let’s start podcasting

Let me be real with ya! Feeling like you don't have enough time is a common barrier to podcasting. But it doesn't have to be. That is such a MUNDANE reason and we need to overcome it as marginalized founders who’s voice the world needs. Buckle up, friend! Lack of bandwidth is a prioritization issue, not a time issue.

That’s why, within the Podcast Flywheel, I'll give you the clear, actionable plan that will help you make the most efficient progress on your podcast, even with a HECTICALLY busy schedule.

You'll learn:
The 5-step process to plan and create your podcast with ease

How to establish a clear business case to fund your podcast infrastructure (including the most expensive resource - your time!)

The marketing plan you need to take your podcast to the top 25 in your industry in under 3 months

The comprehensive how-to of repurposing podcast content that comes from your podcast for your marketing calendar

The ROI framework that will help you plan and operationalize your podcast as revenue-generating infrastructure, not just a time-sucking cost center!

"I knew that this course was going to guide me down the right path to monetize my podcast …. And it did just that and then some! I had so many “a-ha” moments that I have to go through it again to really soak up all the knowledge and information. It really took the guessing out of how to grow my podcast and have a return on investment. The best part, though, is that it was very easy to follow with all language simplified and overall a good length. I love that templates were also provided (I live on templates) and I can adapt what I’ve learned to my podcast. HIGHLY RECOMMEND this to not only new podcasters, but those who have already started (like myself)." Christen N. James, Host of The Shine to FIVE™ Method for Side Hustlers Podcast "This might be the 2nd time EVER that I’ve finished a whole course! Very helpful in launching and consistently running my LinkedIn live show.." Heather Nelson, Host of the Bridgeraise LinkedIn live "I followed the clear and concise step-by-step outline of how to plan and launch a podcast and promptly implemented the recommendations and teachings for an idea I had brewing. A couple weeks later, I launched a series on YouTube, which I later launched as a podcast. The content is helpful and relevant, covering topics such as how to plan a content calendar, tech needs and set up, strategy for graphics, on-boarding new guests and follow through, as well as marketing and analytics - to name a few. Without this excellent masterclass, my series would still be in “idea” mode." Jane Kristoffy, of the On the Right Track video show and podcast "I took this course to prepare for a radio segment that I needed to host. I loved it!" Lydia Di Francesco, Radio show host

Module 1: Establishing a strong podcast foundation Module 3: Measuring your success and scaling your podcast What’s in the Podcast Flywheel? Bonus Module: Advanced Tactics for Podcasting Success Ready to launch your podcast with confidence and clarity? Let's get started with the Podcast Flywheel for $79 Module 2: Launching and consistently promoting your podcast with impact Understanding the current state of podcasting and identifying your unique niche
Crafting your podcast brand: setting your strategy, name, visuals, and voice
Choosing and integrating the necessary technology for recording, editing, and publishing
Creating a content calendar with a steady stream of guest ideas Developing a core launch marketing plan and promotional strategy
Automating your podcast workflows to streamline production and distribution
Optimizing your website for podcast traffic, meeting publishing and SEO goals
Leveraging your guests as marketing influencers to amplify your reach Understanding the nuances of measurement beyond vanity metrics
Using the 'domino ROI model' to measure effectiveness of podcasting for business goals
Identifying the top five measurement factors for your podcast and where to find them
Strategies for scaling and monetizing your podcast, and maximizing its potential impact Advanced guest booking strategies to keep your podcast fresh and engaging
Deep dives into social media marketing and content repurposing to expand your reach
Insider tips for building sponsorships, networks, and workflows for monetizing your podcast
Q&A and coaching session with Susan and the podcasting team

Getting started with podcasting:

Is podcasting easy for beginners?
How long does it take to podcast regularly?
What equipment do I need to create a good podcast?

Creating and growing your podcast:

How do I create a podcast business plan?
How do I promote my podcast?
How do I find and book amazing guests for my podcast?
How can I attract sponsors and advertisers for my podcast?
How much are podcast ads and sponsorships?

Measuring podcast success and generating revenue from your podcast:

How can I make money from my podcast and earn revenue to grow my business?
How do podcasts generate business revenue?
How can I tell if my podcast is successful?
How do I measure the ROI of my podcast in terms of business growth?

Other podcasting considerations:

How often can I take breaks with my podcast?
How do I build a large/loyal podcast audience?
What are the legal and financial considerations of running a podcast as a business? In the Podcast Flywheel, I’ve spent HOURS to give you simple answers to all the questions you have about launching and growing a successful podcast, including some that may sound like this:
Yes, let’s begin my podcasting journey for $79