Home 2022

Recession marketing =
Morph + Magnify + Maximize

A lot of marketing fails to gain momentum, particularly for small businesses, because we don’t magnify the right areas. We get caught up in the cycle of running “campaigns” and forget to maximize our marketing efforts, which probably means that we don't stand out at all in a sea of sameness! We miss the opportunity to morph many of our serious thoughts (which have great value) into something with greater levity and kindness that people want to consume.

If you are a small business looking to stay a step or two ahead of the recession, you need to start thinking about how you can morph + magnify + maximize to stand out.

We can help!

Schedule a marketing momentum call

If you’re a content marketing engine that purrs like a happy cat, and if you’re looking for your next booster, consider podcasting. It’s the content marketing gift that keeps giving.

The essential content audit Maximize
Morph Magnify

Make the content you would stop for in your feed. To stand out in today’s clutter, you need to make your purpose and your personality known.
It’s what we call being UNboring.

Every brand has content. To magnify what is effective, you MUST begin with a deep dive into what you have, and play to your strengths. Content marketers call this a content audit.

Get UNboring We need podcasting

Marketing launches are dead.

If you’re a 7-figure CEO (or a CMO 1-5M budgets) you need to stop throwing money at the lead generation game. Find 8:54 mins to watch this.

An in-depth use case of how Colleen O’Connell-Campbell, advisor to self-made-millionaires building to sell their businesses in 5-10 years built a demand generation engine.
We dive deep into how she’s used her podcast as anchor marketing infrastructure to keep her events full, pipeline efforts populated with content, and revenue goals met.

Looking for DIY Podcasting Resources?
Skip to it.

DIY podcasting for business

Burnout from running too many marketing programs. Launch campaigns, sales funnels, endless webinars. Consolidate. Your content marketing infrastructure should feed your pipeline content and fuel your website.

We’ve spoken to 100+ B2B founders and marketing leads about their marketing woes, in our podcast The 4am Report on what keeps people up at night. We hear three types of problems.

Lack of budget is preventing people from making proactive improvements and using existing content to its full potential. Focus. Fully utilize, feature, and repurpose what you have before you create something new.

People are spending too much bandwidth producing loads of content (or managing people who produce content) and it’s not working. Find the path of least resistance to delegate externally.

Losing sleep from one of those? Schedule a call to chat podcasting solutions.

Founders and Marketing Leads

who sleep better because of

Working with c+p digital to create content for clients is a pleasure. They create fresh, original content and really take the entire burden off our plate. They display a particular skill in being able to distil their recommended content strategy from a deep understanding of what works, and combining that with exceptional research and writing in almost any industry.
Volterra Digital
Andrew Jenkins, Principal, Volterra Digital
There's nothing that they've done for us for 4 years that hasn't converted.
IQPC
Dionne Vaz, Director Marketing, IQPC
They took what we've been thinking about for 2 years and put it on paper in a few sentences
ClimateCare
Kerri Beauiieu, Marketing Manager, ClimateCare
c+p have been great partners in the development of our content strategy, and the ongoing execution of our specific project needs. They’ve brought innovative thinking and practical solutions to help us manage the auditing, categorizing, and strategic positioning of several years worth of accumulated content. They’ve provided coverage and adapted flexibly to our shifting needs for consultations, working sessions, and daily progress check-ins. They’ve integrated well with our Agile & Kanban working teams, allowing a seamless extension of our small team to cover a significant amount of area. (They) are a pleasure to work with and I wouldn’t hesitate to recommend them.
Mackenzie Investments
Brad Rogers, Director, CRM & Content Strategy,
We were at our final effort on this event, and our go-to content creators were not able to fit us in! They typically accommodate us, but this piece was complex and required research to really hit home. So, I worked things out with the internal chain of command, and we made c+p an offer to help cover the cost of agility. And the response was one of my favourite emails: ‘Well played, Mr. Aponte. You have yourself a deal.’ High-quality creative is worth paying for. I wish we could all afford to pay for it all the time. We can’t. But when we can, it really allows us to knock it out of the park.
IQPC
Steve Aponte, Marketing Manager, IQPC

Your story is your

advantage

If I didn’t love my job, I’d be a therapist.

Who is Susan Diaz?

competitive

Instead I’m a marketer. (Which some might argue is the same thing! Pain points, anyone?) My name is Susan Diaz and I’ve been obsessed with the things that occupy people’s headspace for decades. And the unifying symptom of a fearful headspace is sleeplessness :(

Which is why I co-host a podcast called “The 4 am report” that’s asked over a 100 marketers and founders what keeps them up at night. That’s become a loaded question right now! And let me tell ya, in a mid-pandemic, post-apocalyptic world, marketing is WAY up there. And humour is the only thing that will warm people up enough to start telling you some of that.

Free resources to

Morph + Magnify + Maximize

10% Creation. 90% Distribution.

Build Marketing Flywheels

UN-bore your content

Create Anchor Content

The age of entertainment in marketing is long overdue. We all know how to inform in our content marketing. Where we fall short is keeping attention by being UNboring. We can show you how.

A flywheel is a circular piece of infrastructure. It’s the content marketing gift that keeps giving. When ditching campaigns, learn to use flywheels for momentum. We can show you how.

Want to step off the marketing campaign hamster wheel? Dig deep into your foundational content and break it down into accessible formats for a larger audience. We can show you how.

Most marketing teams overindex on creating new campaigns and fall sadly short on distribution. Change focus to distributing your content a LOT more than you do now. We can show you how.

The 'Million Dollar
Marketing Strategy' that works -

Newsjacking

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content anchor? How to
GET UNboring What is a
Marketing Flywheel?

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Volterra Digital

IQPC

ClimateCare

Mackenzie Investments

IQPC

One more plug to get you to subscribe to “Thirst List”.
The weekly round up of hits and misses in the wider world of communication.
It’s funny. We promise.

Contact Us

PO Box 30019, Toronto, ON, M6P 4J2

c+p digital. Rights Reserved. © 2023

Volterra Digital

IQPC

ClimateCare

Mackenzie Investments﻿

IQPC

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One more plug to get you to subscribe to “Thirst List”. The weekly round up of hits and misses in the wider world of communication. It’s funny. We promise.

Contact Us

PO Box 30019, Toronto, ON, M6P 4J2

c+p digital. Rights Reserved. © 2023

Mackenzie Investments

One more plug to get you to subscribe to “Thirst List”.
The weekly round up of hits and misses in the wider world of communication.
It’s funny. We promise.