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c+p digital

c+p digital

Conversion driven digital marketing agency, focussed on creative content.

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  • About
    • Founder Story
    • Our Talent
    • Our Work
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  • Insights
    • Blog: Written Resources
    • Podcast: The 4 am Report (marketing)
    • Podcasting Resource Hub
    • Post-pandy Marketing Resources
    • Podcast: ABCDEI (unlearning bias)
  • Programs
    • Pricing
    • The AI Advantage
    • Marketing Power Circle
    • DIY Podcasting for business
    • Buy UNboring
    • Save Marketing Dollars in a Recession
    • Group podcasting

c+p digital 2023

Slide Master
revenue-driven marketing
Most of your marketing fails because your go-to-market strategy is wrong 🙅‍♀️

Sustainable revenue comes from intelligent outreach to people you already have relationships with. Not massive funnels with social media ads and SEO.

What you need, as a founder-led brand craving high-voltage impact on the world, is simplified content marketing systems which are crafted to generate and capture demand for your service.

We can help.
Discover our programs

Slide Our Expertise UNlock our exclusive Marketing Power Circle and gain access to a council of peers with Susan Diaz as your facilitator. Move from rigid marketing strategies that yield zero revenue results to nurturing the deeper relationships that drive revenue. Turn my podcast to a pipeline machine Marketing Power Circle Mastermind
Podcast Masterclass Course UNleash the power of podcasting to grow your audience, establish your authority, and skyrocket your revenue. Our comprehensive Podcast Masterclass Course equips you with the tools and knowledge to build and monetize a successful podcast. UNlock my revenue focussed community

Slide Order Now Get the book Make the content you would stop for in your feed. To stand out in today’s clutter, you need to make your purpose and your personality known. It’s what we call being UNboring.

Grab a copy of Susan’s book for 10 lessons on how to build relationships by using humour in your content marketing.

Slide Marketing launches are useless! If you are a seven figure CEO, or a CMO with 1-5 M budgets, please stop throwing money away in campaigns and lead generation. Watch this video! Colleen O'Connell-Campbell, wealth advisor to self-made millionaires looking for cash rich exits, explains how her podcast is a demand generation engine that feeds her pipeline.

Slide Burnout from running too many marketing programs. Launch campaigns, sales funnels, endless webinars. Consolidate. Your content marketing infrastructure should feed your pipeline content and fuel your website.
We’ve spoken to 100+ B2B founders and marketing leads about their marketing woes, in our podcast The 4am Report on what keeps people up at night.
We hear three types of problems.
Lack of budget is preventing people from making proactive improvements and using existing content to its full potential. Focus. Fully utilize, feature, and repurpose what you have before you create something new. People are spending too much bandwidth producing loads of content (or managing people who produce content) and it’s not working. Find the path of least resistance to delegate externally.
Losing sleep over one of these? Schedule a call to explore 1:1 support
 

Slide Our Clients
  • Working with c+p digital to create content for clients is a pleasure. They create fresh, original content and really take the entire burden off our plate. They display a particular skill in being able to distil their recommended content strategy from a deep understanding of what works, and combining that with exceptional research and writing in almost any industry.
    Volterra Digital
    Andrew Jenkins, Principal, Volterra Digital
  • There's nothing that they've done for us for 4 years that hasn't converted.
    IQPC
    Dionne Vaz, Director Marketing, IQPC
  • They took what we've been thinking about for 2 years and put it on paper in a few sentences
    ClimateCare
    Kerri Beauiieu, Marketing Manager, ClimateCare
  • c+p have been great partners in the development of our content strategy, and the ongoing execution of our specific project needs. They’ve brought innovative thinking and practical solutions to help us manage the auditing, categorizing, and strategic positioning of several years worth of accumulated content. They’ve provided coverage and adapted flexibly to our shifting needs for consultations, working sessions, and daily progress check-ins. They’ve integrated well with our Agile & Kanban working teams, allowing a seamless extension of our small team to cover a significant amount of area. (They) are a pleasure to work with and I wouldn’t hesitate to recommend them.
    Mackenzie Investments
    Brad Rogers, Director, CRM & Content Strategy,
  • We were at our final effort on this event, and our go-to content creators were not able to fit us in! They typically accommodate us, but this piece was complex and required research to really hit home. So, I worked things out with the internal chain of command, and we made c+p an offer to help cover the cost of agility. And the response was one of my favourite emails: ‘Well played, Mr. Aponte. You have yourself a deal.’ High-quality creative is worth paying for. I wish we could all afford to pay for it all the time. We can’t. But when we can, it really allows us to knock it out of the park.
    IQPC
    Steve Aponte, Marketing Manager, IQPC

Slide Your story is your Learn to tell your story with power and purpose. Here's mine. Read my story competitive advantage If I didn't love my job I'd be a therapist. Instead, I'm a marketer. Which some might argue is the same thing 💁‍♀️(pain points, anyone?)

I'm Susan Diaz and I have been obsessed with the things that occupy people's headspace for decades. The unifying symptom of a fearful headspace is sleeplessness; which is why I host a podcast called The 4 am Report in which we have asked 150+ foundered brands, and marketers, what keeps them up at night.

And let me tell you.. in a post-apocalyptic world, marketing is way up there!

Slide Free resources to get you started Gain insights, tools, and tactics in our free podcast education portal Craft your thought leadership flywheel Leverage the Podcasting Hub Access our comprehensive framework to build your thought leadership
 

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