Welcome to the 💫4 AM Report💫 where we’re sharing the highlights from our Crisis Communications series to help you face some of the biggest crises of our time. So, if you don’t know what you should be saying, or how to respond, here’s our best tactical advice:
🚦Stop: Hit pause on your marketing lest something tone-deaf or tasteless goes out
🚦Drop: Drop all your current marketing plans and re-assess all your content.Â
🚦Roll: Once you’ve got a grip on what’s happening and how you can contribute respectively, roll with it supportively (hint: get advice)
🚦Apologize: If you get things wrong, apologize (and we share what a good apology looks like).Â
Tune in for more!
