With birthday boy Will off celebrating, Susan is joined this week by Global Marketing Director of Shared Services & Outsourcing Network (SSON), Dionne Vaz for this week’s #ThirstList
The news cycle has been heavy the last little while and we’ve seen individuals and brands reacting to the situation in Afghanistan. One of the companies that is really stepping up is AirBnB, who are planning on paying for 20000 Afghan refugees to be housed in host homes.
Want to help out in Afghanistan but not sure where to start? Check out this link for a list of curated and verified GoFundMe campaigns.
At Spotify, after some beta testing, they have opened up Podcasts Subscriptions service to all US creators. Some of the highlight points:
1) No more FOMO – you want in, you got it!
2) Lots of detail on the pricing – we appreciate that they noted that creators like more flexibility in prices.
Apple already jumped on the podcast subscription bandwagon a while back, but Spotify, an Apple critic in the antitrust fight, is so far keeping their prices more affordable.
While we’re still swimming around in the realm of Creator Economy, we had some news this week about how TikTok is expanding its ecommerce efforts in a partnership with Shopify and are allowing creators the ability to affiliate with brands. Users will be able to shop right from their favourite TikTokker’s account. We heart a good UX. Instagram has used this feature well, so why not?