Hey there. How are you doing? We have a long ride ahead of us, friends.
We’ve spent the last few days advising clients about their ongoing digital marketing efforts during this unprecedented time. With things changing daily, we are all taking a hard look at what’s appropriate to be communicating to our audience. What needs to be stepped up. What kind of tweaking needs happen to planned campaigns and launches. And what should be shelved or postponed.
It’s hard to say ‘just continue with business as usual’ when there is nothing usual about anything right now.
So, as entrepreneurs and business owners, what can we all do?
We feel your worry. We feel it too.
For the next little while, we’re planning to do what we do best: share our expertise with those of you feeling overwhelmed and help simplify your business’ digital marketing.
Here’s 3 things that we are doing right now, and you can too:
- It’s ok to stop, take stock and reassess. On Monday, we hit pause on everything. Just for the day. But it allowed us to do a tone check on everything we had planned for ourselves and our clients. If you have posts already scheduled, review those posts. Get your ducks in a row, then get back to it. And reserve the right to do hit pause again whenever you need to as this whole thing unfolds over the next month.
- Think of a way to contribute to making a positive impact on the lives and livelihood of your audience (in a no-strings-attached way). People may not want to buy from you right now, but think about what can you offer up to help ease some of their pain? For example, we’ve set aside time for anyone who’s stressed and worried about marketing right now. We’re not trying to sell any services. We just want to give you some solid advice. We also know someone who’s offering to craft statements for business who need to shut their doors free of charge. Now’s the time to step up if you can.
- Avoid the urge to newsjack the hashtags around Covid-19. I know as marketers, influencers and entrepreneurs, it’s almost second nature to jump on the latest hashtag. But right now, we don’t recommend anyone use Covid-related hashtags unless what they’re offering up is actual news on this developing story. If you’ve got tips for keeping yourself occupied at home. Or some great recipes for meal ideas on a budget. Or home workout tips. Don’t use Covid hashtags. Right now it’s so important to separate fact from opinion. Also, in our opinion, it just appears tone deaf. Like douchey vibes. So, let’s leave this hashtag alone for now 😊
Oh and one more tip: be kind. People are going to make some mistakes with their digital marketing. Let’s not pile on and beat people down.
Stay tuned for more daily tidbits of advice. And reach out if we can help (seriously, no strings attached 😊).
