There really is an international “Talk like a Pirate Day” on the 19th September, so we decided to honour it by talking like a pirate. In case you’re thinking we talk like a pirate on this whole podcast episode, we spare you this (it’s just on this blog post). Without more ado, if you’re going to take the time and effort to put together a podcast yerself, we recommend ye put some time and effort into thinking about how yer going to approach it (yer pirate strategy, as it were).
After all, there’s a sea of podcast content out there and the question is, do ye want to stand out – like an island would to the guy who just walked the plank?
Yep, we’re pretty sure you would (enough with the ye’s and yers already!). So, we decided to dedicate this whole episode to give you the advice you need with as much pirate-lingo as we can cram in (just because). Discover some highlights from the super awesome and amazing guide to the five things you need for a successful podcast launch.
- Create a solid content calendar
Map out at least a quarter of the content you’re going to release, the format it’s going to be in and whether they tie into something you’re promoting or something that’s seasonal. We sketch it out by creating pillars on an Excel spreadsheet of the format you’re going to use – is it an interview, a teaching post, a panel? Listen for more on this and the importance of consistency.
- Decide on the shiny treasures that make people take note of your podcast
Choose your name, the hook, the visuals that will get people to pay attention (for more on this, listen to the holy trinity of podcast hooks). Not everyone will listen to your full podcast, but they might remember how you promote it and how it looks and feels. People do judge a book by its cover (or a pirate by his Jolly Roger🏴☠️).
- Choose your tech suite wisely
This is the technology you need to get a podcast up and running. You need to be able to send guests a Zoom link (which tends to be the default) and then record and edit the show. Whether you DIY it or outsource it, there’s going to be a fair amount of work. Make sure you know how many rounds of editing it might need and what platform you will be hosting it on, as well as how the podcast will be integrated on your site.
4. Don’t underestimate the writing
Yes, the pen is mightier than the sword in this case. So, make sure that you’re getting a transcript pulled from every episode, and then think about the writing. There’s the basic writing, which includes your show notes and social copy. And the advanced writing, which starts with your blog post. Think about putting a point of view on this or breaking up the main points of one podcast into several blog posts . You need a good writer to do this.
5. Build those hearty relationships
When you have guests on your podcast, put some time into nurturing those relationships. These guests could become potential clients, so think about how you pitch them or interact with them. Make it easy for them by letting them book a slot (using Calendly or similar) and by sending them an email with all the details they need. And plan a green room for the guests who need some preparation. Lastly, don’t forget to stay in touch after the show, even if just by sending a thank you.
Then evaluate and audit to see what you can improve.
So how long should ye expect this process to take? And what kind of booty do ye need to fund this? 👂Tune in to the episode to find out👂.
Want to chat more about your marketing concerns (or any of your content!)? Give us a shout – we would love to help!
Plus, if you’re losing sleep over a particular marketing/business related problem or if you would like to suggest a guest on the 4AM Report, let us know.
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And as always, sweet dreams😴…well, hopefully!
