It’s time for another edition of the 4AM Report, and today we talk about the real harm caused by extreme social isolation.
We know that some of you – juggling work, family, kids, 24/7 these past 6 months – might gnaw your right arm off for a little “social isolation.” 😆🤣😆
But long-term social isolation – especially in an aging population – can have deleterious results.
✅ Cognitive decline and dementia.
✅ Increased risk of mortality.
And with a quarter of Canadian seniors living alone – that’s not great news. 😢😢😢
When this week’s guest began to worry about her own mom’s dwindling network – she founded a tech company to help!
Today, Charlene Nadalin is President and CEO of Amintro Inc., an online social platform that promotes social inclusion. AND it’s exclusively for adults 50+.
We are SO HERE for this! 🎉💫👏❤️ (*whispers* We’re next, y’all!)
It’s a fantastic interview, and with 75% of older adults actively online, it’s a kick in the pants for marketers and the like, who often forget about an entire segment of the population.
Charlene Nadalin is an award-winning entrepreneur; business development expert; and marketing and sales strategist. As the President and CEO of Amintro Inc., Charlene founded a social impact enterprise focused on reducing social isolation and loneliness. Built on the foundation that friendship and knowledge can empower older adults to live better, healthier lives, Amintro is a free, easy-to-use web application that connects adults ages 50plus interested in making new friends and sharing experiences in person; and provides marketers with a dynamic and digital platform where they can engage directly with this growing consumer market.