Hey friends, itās time for another episode of the 4 AM Report ā where we explore whatās keeping marketers and business owners up at night! š¤ÆĀ
Weāre quickly ā° tick-tockāing ā° our way into cold and flu season š¤š¤§š¤ and watching š¦ Covid-19š¦ cases increase across Canada.Ā Ā Ā
HUGE ugh! But facts.Ā
So, we thought it was a great time to do a bit of a mid-pandemic checkup for marketers with marketer extraordinaire Martin Waxman!Ā
Our guest today, Martin Waxman, was here back in March, when the whole Covid thing had just launched us all into crazy-town! š„“š¬š„“Ā
Basically, heās the perfect person to chat with about whatās happened ā and whatās next!
š„ Why brand-consumer relationships are more important than ever before.
š„ What to consider when mapping out goals for 2021 (er, or not!)
š„ And how marketing has changed due to the pandemic, political unrest, and racial reckoning.
Weāre super excited to have him back, so have a listen.
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About Martin
Martin Waxman, MCM, APR, is a digital communications strategist, leads social media workshops, and conducts AI research. Heās a LinkedIn LearningĀ author, president of a consultancy, and senior advisor to Spin Sucks, Heās also a past president of CPRS Toronto, a past-chair ofĀ PRSA Counselors Academy, and a member of the #AIinPR panel.Ā Martin teaches social media at McMaster University, UToronto SCS, and Seneca College and regularly speaks at conferences and events across North America. He has a Master of Communications Management from McMaster-Syracuse Universities.Ā