#67 – A Mid-Pandemic Checkup for Marketers with Martin Waxman

Hey friends, it’s time for another episode of the 4 AM Report – where we explore what’s keeping marketers and business owners up at night! 🤯 

We’re quickly ⏰ tick-tock’ing ⏰ our way into cold and flu season 🤒🤧🤒 and watching 🦠Covid-19🦠 cases increase across Canada.   

HUGE ugh! But facts. 

So, we thought it was a great time to do a bit of a mid-pandemic checkup for marketers with marketer extraordinaire Martin Waxman! 

Our guest today, Martin Waxman, was here back in March, when the whole Covid thing had just launched us all into crazy-town! 🥴😬🥴 

Basically, he’s the perfect person to chat with about what’s happened – and what’s next!

🔥 Why brand-consumer relationships are more important than ever before.

🔥 What to consider when mapping out goals for 2021 (er, or not!)

🔥 And how marketing has changed due to the pandemic, political unrest, and racial reckoning.

We’re super excited to have him back, so have a listen.

 

About Martin

Martin Waxman, MCM, APR, is a digital communications strategist, leads social media workshops, and conducts AI research. He’s a LinkedIn Learning author, president of a consultancy, and senior advisor to Spin Sucks, He’s also a past president of CPRS Toronto, a past-chair of PRSA Counselors Academy, and a member of the #AIinPR panel.  Martin teaches social media at McMaster University, UToronto SCS, and Seneca College and regularly speaks at conferences and events across North America. He has a Master of Communications Management from McMaster-Syracuse Universities.