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#69 – Knowing Your Audience Has Never Been More Important with Susan Diaz and Will Lamont

Wake up, world – it’s time for the latest edition of the 4 AM Report! πŸŽ™πŸ’₯πŸŽ‰πŸŽ™ This week, we talk about having a sense of humour. Or not. πŸ˜‚πŸ₯΄πŸ˜‚

Did you catch the latest brand kerfuffle over the weekend? Kraft (specifically KD Mac and Cheese) ruffled some feathers when, on National Noodle Day, they promoted a KD giveaway!

What could be better? Fall is here. Yummy mac and cheese goodness. Did we mention FREE??? πŸ€―πŸ’°πŸ€―

The hiccup? Their tagline: Send NOODS. Get it?? Send noods. Noodles. Word play and all that!

Pretty funny right? Erm, no. 😬😬😬

Moms – the KD brand-buying moms – were furious at the wink wink, nudge nudge of β€œsend noods.” This huge brand missed the mark when it came to who their audience is.

Want to try edgy humour? Start commenting on current events or hop on the latest trend? You HAVE TO know πŸ‘ your πŸ‘ audience πŸ‘ – people are stressed, and tolerance is LOW!

Have a listen!

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One more plug to get you to subscribe to β€œThirst List”.
The weekly round up of hits and misses in the wider world of communication.
It’s funny. We promise.



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