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#71 – Use the Anchor Theory for an Explosion of Content with Susan Diaz and Will Lamont

Wake up world, it’s time for the 4 AM Report! πŸ’«πŸŽ‰πŸ’«

Hard to believe we’re looking ahead to 2021 already, because GURL, this has been one long, MOFO year!!! πŸ€―πŸ¦ πŸ·πŸ‡ΊπŸ‡ΈπŸ€―

But here we are. Still tickin’. ⏰ Today is all about the anchor theory of content marketing – and making your planning easy as πŸ₯§πŸ₯§πŸ₯§!

How to take your anchor content and: Spin πŸ‘ that πŸ‘ thing πŸ‘ into πŸ‘ as many πŸ‘ things πŸ‘ as you πŸ‘ CAN!! πŸ‘

Think of the four formats:Β 

❢ Written format

❷ Audio format

❸ Video format

❹ And, the graphic or image format

And use them all to expand upon your anchor piece.

Before you know it, you’ll be πŸŠβ€β™€οΈ πŸŠβ€β™€οΈ πŸŠβ€β™€οΈ swimming πŸŠβ€β™€οΈ πŸŠβ€β™€οΈ πŸŠβ€β™€οΈ in a river of content, creating SEO magic, and driving people back to your website!

#You’reAnExpert! 🀣 Have a listen for tips and tricks. And here’s to 2021! πŸ₯‚πŸΎπŸ₯‚

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