Welcome back to the 💫4 AM Report💫 and this week, we’ve crossed the border and gone international. Our guest is the UK’s leading expert on heart-centred sales, Catherine Watkin, on how to sell from the heart ♥.
She wants to change the paradigm from ‘making a sale’ to making a connection. She believes the most important part of the conversation you have with a customer is the value you offer.
Rather than thinking about how this could really help your bank balance, think about how you’re going to serve the person you’re trying to help.
Catherine works with people (like you) who are trying to make a difference to others through their work, or who do business because they’re passionate about what they do! She wants you to learn:
❌ to avoid salesy language
❌ to stop being pushy (how to to have a conversation that clearly articulates the difference you can make
❌ to steer clear of the lame truisms that everyone hates
Catherine is a highly sensitive person and highly successful businesswoman who teaches her community how to get more of their clients saying “Yes!” without being pushy. She believes we can create great businesses without compromising our integrity and do it in a way that feels authentic, comfortable, and always aligned with our values.
Learn more at https://catherinewatkin.com/