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#97 – How to not suck at sales with Niraj Kapur

Welcome to the next edition of 🎙 The 4 AM Report! 🎙 where our special guest is an expert sales coach and the author of Amazon bestseller📖: ‘Everybody Works in Sales.’ 

Niraj Kapur shares how to not suck at sales, drawing from his personal journey to success. He wanted to become the first Indian Bon Jovi and when he failed as a musician, took the first job he could find in sales. Now he’s a successful sales coach who helps others succeed through sales. 

Discover that:

  • Sales is about relationships
  • You need to be clear on your goals
  • It’s crucial to ask the right questions 🙋‍♀️
  • Rushing to get to the price isn’t your best strategy
  • When to keep quiet 🤫
  • When and how to follow up for the most impact.
  • And much, much more. 

Niraj knows how to weave a story. You’ll meet his 90’s Rockstar persona, find out about walks with his nephew and a dog and feel like you can almost taste his mom’s Indian food. From using LinkedIn voice notes effectively to knowing how your audience’s life and schedule has changed, he has so much wisdom to share.

Enjoy!

About Niraj

Niraj was born and raised in Northern Ireland to Indian parents and has lived in England for over 25 years.

He has trained large corporates like Barclays and Sainsbury’s and over 300 SME’s on sales strategies, techniques and selling with integrity.

Everybody Works In Sales was a gamechanger among sales books. Instead of facts and figures which people easily forget, he told his life story of nonstop failure and his rise to success. It appeared on the Amazon Top 100 on 21 occasions.

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