Starting a blog, creating a publishing calendar and promoting your content on social media isn’t enough to attract an audience. If 7.5 million blogs are published every day, how do you stand out among the millions of brands and influencers vying for attention?
Yep, you can increase your publishing frequency. That’ll help the SEO overlords to start recognizing your efforts, but this can’t feel forced. Distribution is crucial, along with a few other things that will help oil your publishing machine.
On this epic Masterclass, you’ll learn how to:
Really make use of the multi-format
Think beyond the blog to your podcast or social content and how to spin one off the other and into many more pieces of content, the other formats you can and should be using and why you need to be creating for more than one audience or platform. Naturally, this links to our Anchor Theory of Content Marketing (more on this here).
Improve your content with a just a few publishing tips and tricks
Yes, you’ll find out about the art of cross-linking and why doing this can propel you up the SEO rankings, how to raise that frequency and consistency of your published content in a few easy steps, and to grab content from all kinds of underutilized sources.
🅰 Zoom recordings from masterclasses, webinars, roundtable interviews, or small virtual events (and use it cleverly and sensitively). Hint: Grab video snippets, write blogs from the transcript, pull quotes for social). You can even get white papers or e-books from it.
🅱 Market research interviews – the ones you do (or should do) with your clients, their clients, or your customers and are generally (only) used for their intended purpose. Why not turn ‘em into testimonials or video case studies?
You can publish 15 pieces of content from an online recording (fact: we’ve done more!).
In this episode, we share the joys of the content audit and how doing an audit helps us publish content from stuff that’s not getting used or isn’t being used properly. And you can too.
If you’d like to chat more about your marketing concerns (or any of your content!), please give us a shout at C+P Digital – we would love to help!
Plus, if you’re losing sleep over a particular marketing/business related problem or if you would like to suggest a guest on the 4AM Report, let us know.
You can find us on Apple Podcasts – subscribe to us – you won’t regret it!
And as always, sweet dreams😴…well, hopefully!