When you rise to the challenge of speed that the digital world puts before you, sometimes, things go wrong.
And today I have 3 cautionary tales. Each a 30-second-ish video.
All true cases.
All business owners.
Well exposed to the gig economy via freelancers and moonlighters who executed various parts of their business.
Case 1: The case of the disappearing podcast
If you’re working with external providers in any capacity for podcasting, the issue of control versus ownership is particularly relevant.
Case 2: The case of the unscalable email infrastructure
If you use external providers for your website/email software/management, the issue of access is particularly relevant.
Case 3: The case of misaligned brands collaborating
If you regularly invite guest commentators or feature as a guest commentator in writing, audio or video, the issue of brand alignment is of particular relevance.
Marketing in 2020 looks very little like anything we’ve known in previous decades. And the speed is giddying. Creation, which was such a large part of most marketing efforts, is now just the tip of the iceberg.
There’s intellectual property ownership, infrastructure control, brand alignment…
These are not 9-month, one-off projects.
They are the way we need to be thinking daily.
I hope so.