cpdigital

Use podcast content to serve your website publishing goals

Podcast content is the first place you should be trawling to find material for your website publishing and SEO goals. Yet most podcasters barely scratch the surface of what is possible because of limited bandwidth and budget issues. Challenge yourself to cut off all new content creation efforts for a fixed amount of time, and instead explore edits to existing material. I tell you why in this video (which is a cut from a recording that I did a year ago! Evergreen messages stay constant. Use them over and over!)

@thatpodcastgal

Podcasts are one of the best ways to find content for your website publishing goals #podcast #founders #b2bmarketers #revenue #seo #publishing

♬ original sound – Susan Diaz Revenue Marketing🎈

Weaving a captivating story is a fundamental skill for marketing

Do yourself a favor and learn to tell a good story if you are a founder-led brand. I explain why and walk you through the Pixar framework for storytelling that has been featured in multiple books including Daniel Pink’s.

If you watch the video, I show it to you in action with the story of my own life.

@thatpodcastgal

Pixar’s storytelling framework in action. #startupfounders #womenentrepreneurs #contentmarketers #pipeline #revenue #businesspipeline #boostingpipeline #womeninbusiness #ceomindset #thoughtleadership #marketing #creatortips #creatorcoaching #marketingstrategy #podcastingforbusiness #b2b #contentstrategy #contentmarketingstrategy #contentcreation #coaching #contentmarketing  #greenscreen

♬ original sound – Susan Diaz Revenue Marketing🎈

Early TikTok trend alert

Trends on TikTok are a great way to practice the art of engineering a good content marketing hook. Here is some inspiration from Kris Jenner and I on why it’s time we start demanding the right to asynchronous work in the hybrid work environment.

I have a controversial opinion! 90% of meetings are held because someone in a leadership role does not like to work by themselves, and instead wants to work synchronously while everyone holds their hand 💀 Let’s approach asynchronous work as a virtue and not something to be suspicious about!

@thatpodcastgal

Controversial opinion, 90% of all meetings are held because someone in the group who is quite senior does not like to work by themselves, and instead wants to work synchronously while everyone holds their hand 🤷‍♀️ #founders #b2b #marketers #productivity #wfh #CapCut

♬ original sound – Susan Diaz Revenue Marketing🎈

Thinking about a podcast?

The NEW Podcast Flywheel course for just $79 is hot off the presses! If you’re serious about launching that podcast, this is your definitive resource. 

My dear podcast host,

I see you.
And I wanted to take a moment to write to you with my appreciation for the hard work and dedication you bring to your role. 

Hosting a podcast is HARD.
I see you.

I see you show up regularly; bringing your best, most curious, most empathetic, and sharpest self to each and every episode. You moderate discussions with ease, drive the questions that keep the conversation flowing, and serve as the invaluable glue that holds your show together.

I see you wear the mantle of being the face of your show with grace and poise, whether your audience is large or small. You totally crush it as the face of your organization and leave a lasting impression on your listeners with your professionalism.

I see you navigate the role with very little training because so little exists in the formal world of podcasting. You have honed your skills through trial and error, taking feedback from your listeners, and continuously striving to improve your craft.

Your hard work and dedication to a powerful piece of marketing does not go unnoticed. 

Your podcast is a valuable asset to your organization because of YOU.

You show up no matter what.
You connect with potential customers with every sentence, and nod, and response that you thoughtfully deliver.

Your contributions are greatly appreciated!

I see your impeccable follow-through and accountability! I know how committed you are to doing the work needed to make your podcast a success, whether that means coordinating with guests, promoting the show, or tracking metrics. Your dedication to rolling up your sleeves in serving your business goals is commendable. 

Remember this. There are only 4.5 million podcasts in the WHOLE WORLD, and yours in one! That makes your UBER special.

Trust that your unique perspective, and voice add value to A MUCH WIDER AUDIENCE than you can ever know.

I see you.
And so do a TON of others that will make themselves known.

In 2023, podcast and video show production production has been VASTLY democratized.

Access to affordable, user-friendly software means ANYONE can create a talk show without needing a lot of tech knowledge or fancy equipment. The floodgates were firmly opened in 2020 with a whopping 1 million+ new podcasts launched (for context, there are only 3M podcasts on the whole wide interwebs). 

A wide range of creators hopped on the audio bandwagon, and got an initial rush from the increase in podcast listenership during the pandemic.

It was the veritable gold rush of show production!

2022, conversely, saw only 200,000 new podcasts.
And over 500,000 podcasts that existed (just over 4M even in 2023) went quiet.
A drop of over 75% from them gold rush numbers!

The mania has died down into a nice, reliable simmer while show production has stayed accessible to the B2B masses.

At this moment in history there are significant benefits to taking advantage of the opportunity to share your voice. 

To use podcasting (audio/video/or both) to build your small business the kind of pipeline that will see you through a recession.

Because,
I’ll tell you what,
if you try to get a meeting with a CEO or founder in your ideal client list,
you’re looking at a long wait…
or some quality ghosting. 

But! 

If you invite them to your podcast or video show,
THEY WILL SAY YES.
And they’ll introduce you to people who are your clients. 

Or even buy from you themselves.

Trust me, that is literally my business model.

At this inflection point in the democratization of show production, I am excited to invite you to my masterclass that will help you put in place the framework that will get you out of justifying your show as a cost, and get you powerfully using talk shows as a revenue generating machine. 

I will teach you 👇

• How to launch (or refresh) a successful podcast brand
• The marketing plan you need to take your podcast or video show to “top 25” in your industry
• The foundational repurposing plan to distribute talk show content extensively in your marketing calendar

You will leave with a documented plan to take your show from exhausting to MONETIZED.

Want to learn how to build podcast infrastructure that pays?

Yes please!

Want an incentive?

If you’re still here, use the code THESHOWMUST20 to get 20% off the price of CA$ 249. 

When you hear ‘monetize your podcast’ and your mind goes to ads, you’re missing the point. Instead allow me to lay out ways in which we bring in revenue via our podcast. There are 4 ways which have consistently worked. Both for The 4am Report and ABCDEI.

1.Existing clients. Expanded work scope remains the top way in which we bring in, and keep, more dollars.

@thatpodcastgal

The top way we bring in revenue via our podcast #startupfounders #womenentrepreneurs #contentmarketers #pipeline #revenue #businesspipeline #boostingpipeline #womeninbusiness #ceomindset #thoughtleadership #marketing #creatortips #creatorcoaching #marketingstrategy #podcastingforbusiness #b2b #contentstrategy #contentmarketingstrategy #contentcreation #coaching #contentmarketing

♬ original sound – susan diaz

2.Referrals from podcast guests. This has helped us open some doors that I would never have dreamed of opening on my own!

@thatpodcastgal

A powerful way to bring in revenue with your podcast 🎙️ #startupfounders #womenentrepreneurs #contentmarketers #pipeline #revenue #businesspipeline #boostingpipeline #womeninbusiness #ceomindset #thoughtleadership #marketing #creatortips #creatorcoaching #marketingstrategy #podcastingforbusiness #b2b #contentstrategy #contentmarketingstrategy #contentcreation #coaching #contentmarketing 

♬ original sound – susan diaz

3.Dark social! People we know nothing about that are our listeners tell other folks and then we find out much, much later. Or not at all!

@thatpodcastgal

Dark social = revenue with your podcast #startupfounders #womenentrepreneurs #contentmarketers #pipeline #revenue #businesspipeline #boostingpipeline #womeninbusiness #ceomindset #thoughtleadership #marketing #creatortips #creatorcoaching #marketingstrategy #podcastingforbusiness #b2b #contentstrategy #contentmarketingstrategy #contentcreation #coaching #contentmarketing 

♬ original sound – susan diaz

4.People identify with our purpose. Case in point ABCDEI is a passion project, my sacred work for the marginalized universe of which I am a part. And as a side benefit, it has opened so many doors for my career.

@thatpodcastgal

Dark social + your purpose in the world = power. This is defo one stream of revenue that our podcast brings with it #startupfounders #womenentrepreneurs #contentmarketers #pipeline #revenue #businesspipeline #boostingpipeline #womeninbusiness #ceomindset #thoughtleadership #marketing #creatortips #creatorcoaching #marketingstrategy #podcastingforbusiness #b2b #contentstrategy #contentmarketingstrategy #contentcreation #coaching #contentmarketing 

♬ original sound – susan diaz

Do you have a podcast? Congratulations you’re so far ahead of the curve, it’s not funny.

There are only 4.1 million podcasts in the world and if you run a weekly show, you’re part of a SUPER ELITE CREW of only 150,000 podcasts. Isn’t that gobsmacking?!

If you’re a podcaster, here’s an incentive to go back over your show and level it up a notch. The opportunity ahead for podcasting remains huge. Use code CODE79 to get my podcasting course for CA$ 79 (full value CA$249). It covers the foundations to creating, operationalizing, and most importantly, MARKETING a successful podcast.