Is it just me, or did January feel like it was an entire goddamn year-long already?!! One thing that jumping into the firestorm that was January is it makes you realize how important it is to FOCUS. And, if you’re anything like me, it makes you realize just how F*ing Read More

Remember when the year 2020 sounded science-fiction’esque?? I mean, for heaven’s sake people – we have now PASSED the “…2019 dystopian Los Angeles…” world that was the setting for Ridley Scott’s classic Blade Runner! And while “2019” and “dystopian” still work together (good LORD what a year it’s been!) the Read More

This is a deeply soap-boxy call to women business owners! Read on if that’s you. If that’s not you, read on anyway. We need allies 😊 For a few years I’ve been guided loosely by my obsession with ‘micro’ content. It may originally have come from my subscription to the Read More

Often the littlest things get overwhelming. There was a time when small businesses could hop on something simple like Squarespace or WordPress premium and slap together a website with a little help. Things are much more complicated now. Often unnecessarily. There’s a ton of plug-ins to integrate. Multiple vendors to Read More

Tl;dr – At the end of this short ponderance on what ignites Will’s creativity, there is a cool giveaway you’ll want to check out. When I suffer from writer’s block. Or I’m struggling to start a project. Or I can’t quite bring together a series of disjointed images and words Read More

‘Every object in a state of uniform motion will remain in that state of motion unless an external force acts on it.’ Also known as ‘people won’t do shit till you make them’. (As implied by the use of the word force and its application in many current marketing practices.) Read More

Digital clutter is a real problem. It’s often the reason many of us can’t tap into our full creative and cognitive potential. We are hit by the constant messaging of modern media, which creates stress and overcomplicates things. And unfortunately, most of us are now just used to this overcomplicated Read More

Let this be the time that you make your content creation outsourcing decisions based on something other than last-minute panic. Let this be the time that it’s ok to expect more from your content creators than ‘who can write this by 8 am tomorrow and not suck?’ Let this be Read More

It’s coming up on the end of the year, and I have grand scaling plans for myself. Except I’ve had them for a while and haven’t done anything with them. The going’s good, I said. I’ve got a footing; now I need a breath. And I did get one. I’m Read More

Today I ran a search in my inbox. One line from an email stood out. It said: ‘Let me know if you need to see more in that vein. I have tons.’ I looked at it. I really looked at it. And it made me cry. It was an email Read More

You cannot run an efficient enterprise on one person’s brainpower. You’d lose the ‘efficiency’ right away. And it’s so limiting. So, why would you? Most hugely successful independent brands have a ‘village’ behind them. Yes, the vision is likely one person’s. And it’s likely one person who will stop breathing Read More

I’ve recently been writing more about the strategy of things. ie: how I apply strategic frameworks to the way I run my life – marriage, parenting, other relationships, helping myself get out of dark spots mental-healthily-speaking. The idea excites people. I believe that’s because the connection is a super simple Read More