Artificial intelligence promises to transform marketing, yet founder-led brands and SMEs eager to implement AI often find themselves lost in theoretical content. Articles outlining AI capabilities far outnumber practical guides on execution. This scarcity of tactical, applied AI knowledge is a detail worth noting for founders ready to leverage AI Read More

We’ve all seen the (fake news!) headlines – “AI will take your job!” For marketers, this prospect can feel particularly unsettling. Unlike many other areas of subject matter expertise where SMEs are treated like demi-gods (read: technology, finance, construction, health!!!) marketing experts often have to contend with people thinking they Read More

Unless you’ve been on a yoga retreat in the mountains, you know that artificial intelligence (AI) is transforming how we work and live. As AI capabilities explode, developing AI literacy (for yourself and your team) is becoming essential for anyone in business.  And guess what, in under a year since Read More

Email is an indispensable tool for founders and marketers. It runs like an engine in the background.
Non-stop.
Whirring and blipping.  Often on the very VERGE of overflowing!  Untamed inboxes can quickly stop being a dirty little secret, and instead become a massive time suck. Hours can slip away crafting Read More

Let’s talk about OpenAI hitting the billion-dollar revenue mark 🦄  Isn’t this just a Silicon Valley fairytale?  Well yes.
AND… it’s a lesson in risk and reward for every small business owner, creative, and solopreneur out there.
OpenAI bet big, losing a whopping $540 million in 2022. They were burning Read More

Small and medium-sized enterprises (SMEs) constantly face the challenge of limited resources. With tight budgets and small teams, small business leaders intuitively understand the need to maximize productivity and get the most bang for our buck.  Perhaps that is one of the reasons you’ll find many SMEs leading the way Read More

Generative AI’s economic potential: A game-changer for business? 📈🚀💰 Get ready to have your mind blown by the quantification of the potential of Generative AI (artificial intelligence). A recent McKinsey study estimates that Generative AI could inject a jaw-dropping $2.6-4.4 trillion into the global economy annually from productivity gains. That’s Read More

Between work, family, and keeping up with everyday chores and tasks, it’s easy for busy entrepreneurs, especially parents and caregivers, to feel overwhelmed and constantly short on time. Could we get back 10+ hours each week through smart use of artificial intelligence (AI)?  I decided to find out! AI tools Read More

Let’s dive head first into a topic crucial for small and medium-sized enterprises (SMEs) seeking to harness the potential of AI: the need to build strong AI foundations. Listen, AI is transforming the landscape of business, and SMEs are seizing the opportunity to leverage its power for growth and innovation Read More

Say the words ‘artificial intelligence’ and you’ll often conjure up images of a dystopian future where machines have gained dominion over humanity 💀 The image results in a Google search will exude a similar vibe; so who can be blamed for thinking like that?!  Know this: concerns about AI are Read More

Small teams; big wins: navigating the AI wars There’s a war going on.  It’s not being fought with guns and tanks, but with algorithms and data. I’m talking about the AI wars. The battleground is silicon and cyberspace, and the contestants are the tech titans, each vying to outdo the Read More

My biggest flex as a marketer is the fact that I’m the host of The 4am Report podcast. On this podcast, since 2018, we’ve asked founders and marketing leaders:
“What keeps you up at night?”  The answers range from funny, to relatable, to downright dystopian! In the current world, the Read More