Use podcast content to serve your website publishing goals Podcast content is the first place you should be trawling to find material for your website publishing and SEO goals. Yet most podcasters barely scratch the surface of what is possible because of limited bandwidth and budget issues. Challenge yourself to Read More

My dear podcast host, I see you.
And I wanted to take a moment to write to you with my appreciation for the hard work and dedication you bring to your role.  Hosting a podcast is HARD.
I see you. I see you show up regularly; bringing your best, most Read More

In 2023, podcast and video show production production has been VASTLY democratized. Access to affordable, user-friendly software means ANYONE can create a talk show without needing a lot of tech knowledge or fancy equipment. The floodgates were firmly opened in 2020 with a whopping 1 million+ new podcasts launched (for Read More

When you hear ‘monetize your podcast’ and your mind goes to ads, you’re missing the point. Instead allow me to lay out ways in which we bring in revenue via our podcast. There are 4 ways which have consistently worked. Both for The 4am Report and ABCDEI. 1.Existing clients. Expanded Read More

What’s UNboring right now in the wonderfully wide world of content marketing?
First stop… Shabaz Ali. And his blanket. The brand is in the blanket Hand up if you know ‘Shabaz says’ from TikTok (and Instagram) 👏
Shabaz Ali is a digital creator who delivers commentary on consumerism. In this Read More

What’s UNboring in March in the wonderfully wide world of content marketing?  Word of the week Do you know what the word “microprogression” means?
Whether the answer to that is yes or no, you need to watch this 1 minute video for a quick and guaranteed boost of hope!
(An Read More

Always extra. Never basic.
Say hello to ‘Morticia’. Here’s the backstory on how she relates to the way in which I craft my own voice 👇 ‘Morticia’ was a name bestowed on me by my alumni colleagues at the last advertising agency I worked at. It began at an alter Read More

Most people approach a content audit with an excel spreadsheet as their tool of choice. And if you don’t have a lot of content, this could work wonderfully for you. A simplified spreadsheet system works well for the solopreneur or new business owner who may have up to 50 foundational Read More

Earlier this year I made a commitment that I would create 1,000 videos in 2023.
Welcome, now, to the behind the scenes details of how I make it possible to stay committed and disciplined with an intensely boot camp like goal.  Here’s the chai…. get ready to remove bandwidth from Read More

Content audits are the uns3xy tool that most content marketers steer clear of.  Why?  Because they usually involve the review and update of hundreds of pieces of content housed across websites, and microsites, that you didn’t know existed!  And who ever really has the bandwidth for that??  Further, you’ll need Read More

It’s been a busy month over here at c+p digital! This is one of my extraordinary update notes rather than usual programming, which is educational content on content marketing 💁‍♀️ So here’s the story… on 23 February 23, (yes I’m a sucker for a visually arresting date) we ran a Read More

Want the tl;dr (too long; didn’t read)?  Sales and marketing must merge at all sizes of organizations for your best business plays in a recession. To get the real fire power out of your REVENUE team (which typically is founder-led in the case of <5M organizations) you’ll need a strong Read More