If there is one key learning I can impart to you it is this. Think beyond survival. In every step, tell yourself you WILL be here 3 steps from now. And act accordingly. It WILL not fail you. Read More

Digital marketers the world over are in the middle of a bit of an existential crisis these days. So, how can you balance the need to keep your business running, and get employees paid, with marketing? It’s simple. You become the non-marketer. Read More

We’ve spent the last few days advising clients about their ongoing digital marketing efforts during this unprecedented time. With things changing daily, we are all taking a hard look at what’s appropriate to be communicating to our audience. What needs to be stepped up. What kind of tweaking needs happen Read More

So one round of social connection failed! Find others. To the harbingers of doom and the sighers over all the lost in-person, experiential opportunities, I say: shush!!! Figure out how to show up better in two dimension, yo. Connection and intimacy is possible when you think about it like you Read More

It feels disingenuous and a little yucky in the face of uncertainty I’m finding. Who am I to go out there and tell people to keep at their growth. Neither economist. Nor philosopher. Not an MBA even! Imagine. Ugh, grown up decisions are hard. But you put on your big Read More

In my conversations this week, one big thing that’s been coming up for businesses is how to make up for the missed experiential opportunities. Uncomfortable as it is, this could be a reinvention of the way we do things. Maybe we look at this as an opportunity to grow? To Read More

Wait. What? “Did this completely depraved brand just just ask me to deal out little bumps of blow to my potential customers and clients in the name of marketing?” DAMN RIGHT! People please. Have you ever known me to shy away from what’s controversial (that answer is a HARD NO)? Read More

Is it just me, or did January feel like it was an entire goddamn year-long already?!! One thing that jumping into the firestorm that was January is it makes you realize how important it is to FOCUS. And, if you’re anything like me, it makes you realize just how F*ing Read More

Remember when the year 2020 sounded science-fiction’esque?? I mean, for heaven’s sake people – we have now PASSED the “…2019 dystopian Los Angeles…” world that was the setting for Ridley Scott’s classic Blade Runner! And while “2019” and “dystopian” still work together (good LORD what a year it’s been!) the Read More

This is a deeply soap-boxy call to women business owners! Read on if that’s you. If that’s not you, read on anyway. We need allies 😊 For a few years I’ve been guided loosely by my obsession with ‘micro’ content. It may originally have come from my subscription to the Read More

Often the littlest things get overwhelming. There was a time when small businesses could hop on something simple like Squarespace or WordPress premium and slap together a website with a little help. Things are much more complicated now. Often unnecessarily. There’s a ton of plug-ins to integrate. Multiple vendors to Read More

Tl;dr – At the end of this short ponderance on what ignites Will’s creativity, there is a cool giveaway you’ll want to check out. When I suffer from writer’s block. Or I’m struggling to start a project. Or I can’t quite bring together a series of disjointed images and words Read More