Ditch the Vanity Metrics! This week, we wanted to talk about a marketing issue that has been the bane of our existence, since, well, pretty much forever! How to determine the ROI of your marketing efforts – especially as it relates to content! There IS value in vanity metrics (beyond Read More

I don’t know about you, but here at c+p digital we’ve noticed our thinking shifting slightly. Dare we say, toward the positive? We’re not naïve, we know there’s a long way to go before we’ll see ANYTHING resembling normal, but it almost feels like we’ve entered a new, never felt Read More

Physical NOT social distancing. Let’s stay apart and help #FlattenTheCurve. Here are the cool ways we, and others, are doing just that. Read More

Quickly kicking out a timely survey recently, The Human Resources Professionals Association (HRPA, Toronto) spoke to 1,107 HR professionals from organizations of varied sizes, sectors and industries from across Ontario. Their goal was to track the scale of change HR professionals are dealing with because of Covid-19. Read More

Ah, we continue to social distance.

The gap between our expectations and reality, as far as this COVID thing goes, is the requisite 2 meters, some might say.

In this time, one of the biggest changes I’ve made to how we do business is this: (And yes we continue to do business. Read More

Sometimes, those of us who’ve been in the business world for a few decades start feeling…I don’t know…is “stagnant” the right word? I mean, you might love what you do – but you just might not love anymore how you do it, or who you do it with! Or you Read More

Today, we explore some really exciting and innovative things companies are doing to stay in business and survive Covid-19! Read More

Janine Harris is the executive producer at Keyring Media Inc., specializing in video for business. She shares: 📹 Tips and tricks for looking fine on camera. 📹 How to jazz up your surroundings so people are focussed on YOU! 📹 And how to use video, in general, in your marketing Read More

At the risk of stating the obvious, life as we know it has changed. But I’d like to go to less obvious and more actionable territory here. For the last couple weeks, we’ve completely changed everything about our content calendars, and those of our clients for whom we’re in charge Read More

Physical NOT social distancing

Let’s stay apart and help #FlattenTheCurve. Here are the cool ways we, and others, are doing just that. Team meetings with Zoom At c+p we’ve always been a big user of Zoom. Since many on our team work outside Toronto (with a few on other continents) we Read More

If there is one key learning I can impart to you it is this. Think beyond survival. In every step, tell yourself you WILL be here 3 steps from now.
And act accordingly. It WILL not fail you. Read More

Digital marketers the world over are in the middle of a bit of an existential crisis these days. So, how can you balance the need to keep your business running, and get employees paid, with marketing? It’s simple. You become the non-marketer. Read More