Why is sales hated so much? Probably because it’s hard, nuanced, and most people do it wrong 🙅‍♀️ I sat down with Dr. Jim Kanichirayil, self-described “professional megaphone”, focussed on highlighting innovation in DEIB (diversity, equity, inclusion and belonging) and HR tech, to talk about how we can begin to Read More

How do you craft a memorable personality online? Especially when it feels like EVERYONE is online ALL THE TIME.   Let’s start by understanding a strategy known as ‘brand personification’. It’s a branding approach in which consumers imagine and describe brands as if they were actual people. According to research, personifying Read More

Remember Jarvis?
Jarvis is Iron Man’s AI (artificial intelligence).
The one that was overpowered by Ultron in the Avengers movie of the same name.
Stark talks to Jarvis, learns from Jarvis, has Jarvis do stuff for him, and generally loves Jarvis almost as much as Potts! We’re not quite there Read More

It was a dark and stormy night in the city. One of those nights when you couldn’t be entirely sure if the stuff falling out of the sky was rain, or snow. It was late.
The streets were empty.  A lone figure trudged through merciless rain-snow.
A woman.
She walked Read More

Every time you create fresh content, you do it with a certain goal and target market in mind. Often, these factors can shift and change to meet new priorities. Many brands therefore get stuck on a hamster wheel of creating more, and more content that becomes “use and throw”. Therefore Read More

2002 felt hard for me.
The hardest year in the pandemic. I cried too easily.
I second guessed myself too much.
I bummed harder than I should about some bad decisions. I drank too much.
I moved too little.
And I made almost no time for myself. Or at least Read More

Podcasting is an extremely effective tool for boosting your sales pipeline to move you ever closer to achieving your business goals. Particularly in a recession. To use it well, you need to focus on two key areas: 

1. Planning your podcast in a way that moves it away from being Read More

We talk often of creating less content in your marketing. And there are a number of ways to achieve this. Today I’d like to focus on one key area that needs to come to mind: the concept of curation. Content curation is when you pull together various pieces of content Read More

If you read this column, it’s no secret that I talk extensively about the importance of fully utilizing your content. Repurposing content key. And repurposing is very much a preaching that I practice. One key area to think about: are you repurposing material that comes out of your “guest appearances”?  Read More

The word of the year for 2022 was announced at the end of November.
And the word question is “gaslighting”. Gaslighting is to mess with people’s minds, usually over a long period. Systematically or individually. The origin of the word is a story. A 1944 movie called ‘Gaslight’ (interestingly, the Read More

What can a lesser known mainstream software feature tell you about neurodiversity?
The software in question is Spotify.
Firm friend of podcast listeners everywhere, and heavy investor in the podcasting industry.
The feature in question: loop play on favourite tracks. Did you know that if you have previously searched a Read More

Podcasting for business is a very different game from randomly chasing after download numbers. If you want to learn the game, here’s a primer on the key places in which you need to put your attention. Ready? Step 1: Give your podcast a really good name How to name your Read More