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Use podcast content to serve your website publishing goals

Podcast content is the first place you should be trawling to find material for your website publishing and SEO goals. Yet most podcasters barely scratch the surface of what is possible because of limited bandwidth and budget issues. Challenge yourself to cut off all new content creation efforts for a fixed amount of time, and instead explore edits to existing material. I tell you why in this video (which is a cut from a recording that I did a year ago! Evergreen messages stay constant. Use them over and over!)

@thatpodcastgal

Podcasts are one of the best ways to find content for your website publishing goals #podcast #founders #b2bmarketers #revenue #seo #publishing

♬ original sound – Susan Diaz Revenue Marketing🎈

Weaving a captivating story is a fundamental skill for marketing

Do yourself a favor and learn to tell a good story if you are a founder-led brand. I explain why and walk you through the Pixar framework for storytelling that has been featured in multiple books including Daniel Pink’s.

If you watch the video, I show it to you in action with the story of my own life.

@thatpodcastgal

Pixar’s storytelling framework in action. #startupfounders #womenentrepreneurs #contentmarketers #pipeline #revenue #businesspipeline #boostingpipeline #womeninbusiness #ceomindset #thoughtleadership #marketing #creatortips #creatorcoaching #marketingstrategy #podcastingforbusiness #b2b #contentstrategy #contentmarketingstrategy #contentcreation #coaching #contentmarketing  #greenscreen

♬ original sound – Susan Diaz Revenue Marketing🎈

Early TikTok trend alert

Trends on TikTok are a great way to practice the art of engineering a good content marketing hook. Here is some inspiration from Kris Jenner and I on why it’s time we start demanding the right to asynchronous work in the hybrid work environment.

I have a controversial opinion! 90% of meetings are held because someone in a leadership role does not like to work by themselves, and instead wants to work synchronously while everyone holds their hand 💀 Let’s approach asynchronous work as a virtue and not something to be suspicious about!

@thatpodcastgal

Controversial opinion, 90% of all meetings are held because someone in the group who is quite senior does not like to work by themselves, and instead wants to work synchronously while everyone holds their hand 🤷‍♀️ #founders #b2b #marketers #productivity #wfh #CapCut

♬ original sound – Susan Diaz Revenue Marketing🎈

Thinking about a podcast?

The NEW Podcast Flywheel course for just $79 is hot off the presses! If you’re serious about launching that podcast, this is your definitive resource. 

My dear podcast host,

I see you.
And I wanted to take a moment to write to you with my appreciation for the hard work and dedication you bring to your role. 

Hosting a podcast is HARD.
I see you.

I see you show up regularly; bringing your best, most curious, most empathetic, and sharpest self to each and every episode. You moderate discussions with ease, drive the questions that keep the conversation flowing, and serve as the invaluable glue that holds your show together.

I see you wear the mantle of being the face of your show with grace and poise, whether your audience is large or small. You totally crush it as the face of your organization and leave a lasting impression on your listeners with your professionalism.

I see you navigate the role with very little training because so little exists in the formal world of podcasting. You have honed your skills through trial and error, taking feedback from your listeners, and continuously striving to improve your craft.

Your hard work and dedication to a powerful piece of marketing does not go unnoticed. 

Your podcast is a valuable asset to your organization because of YOU.

You show up no matter what.
You connect with potential customers with every sentence, and nod, and response that you thoughtfully deliver.

Your contributions are greatly appreciated!

I see your impeccable follow-through and accountability! I know how committed you are to doing the work needed to make your podcast a success, whether that means coordinating with guests, promoting the show, or tracking metrics. Your dedication to rolling up your sleeves in serving your business goals is commendable. 

Remember this. There are only 4.5 million podcasts in the WHOLE WORLD, and yours in one! That makes your UBER special.

Trust that your unique perspective, and voice add value to A MUCH WIDER AUDIENCE than you can ever know.

I see you.
And so do a TON of others that will make themselves known.

In 2023, podcast and video show production production has been VASTLY democratized.

Access to affordable, user-friendly software means ANYONE can create a talk show without needing a lot of tech knowledge or fancy equipment. The floodgates were firmly opened in 2020 with a whopping 1 million+ new podcasts launched (for context, there are only 3M podcasts on the whole wide interwebs). 

A wide range of creators hopped on the audio bandwagon, and got an initial rush from the increase in podcast listenership during the pandemic.

It was the veritable gold rush of show production!

2022, conversely, saw only 200,000 new podcasts.
And over 500,000 podcasts that existed (just over 4M even in 2023) went quiet.
A drop of over 75% from them gold rush numbers!

The mania has died down into a nice, reliable simmer while show production has stayed accessible to the B2B masses.

At this moment in history there are significant benefits to taking advantage of the opportunity to share your voice. 

To use podcasting (audio/video/or both) to build your small business the kind of pipeline that will see you through a recession.

Because,
I’ll tell you what,
if you try to get a meeting with a CEO or founder in your ideal client list,
you’re looking at a long wait…
or some quality ghosting. 

But! 

If you invite them to your podcast or video show,
THEY WILL SAY YES.
And they’ll introduce you to people who are your clients. 

Or even buy from you themselves.

Trust me, that is literally my business model.

At this inflection point in the democratization of show production, I am excited to invite you to my masterclass that will help you put in place the framework that will get you out of justifying your show as a cost, and get you powerfully using talk shows as a revenue generating machine. 

I will teach you 👇

• How to launch (or refresh) a successful podcast brand
• The marketing plan you need to take your podcast or video show to “top 25” in your industry
• The foundational repurposing plan to distribute talk show content extensively in your marketing calendar

You will leave with a documented plan to take your show from exhausting to MONETIZED.

Want to learn how to build podcast infrastructure that pays?

Yes please!

Want an incentive?

If you’re still here, use the code THESHOWMUST20 to get 20% off the price of CA$ 249. 

When you hear ‘monetize your podcast’ and your mind goes to ads, you’re missing the point. Instead allow me to lay out ways in which we bring in revenue via our podcast. There are 4 ways which have consistently worked. Both for The 4am Report and ABCDEI.

1.Existing clients. Expanded work scope remains the top way in which we bring in, and keep, more dollars.

@thatpodcastgal

The top way we bring in revenue via our podcast #startupfounders #womenentrepreneurs #contentmarketers #pipeline #revenue #businesspipeline #boostingpipeline #womeninbusiness #ceomindset #thoughtleadership #marketing #creatortips #creatorcoaching #marketingstrategy #podcastingforbusiness #b2b #contentstrategy #contentmarketingstrategy #contentcreation #coaching #contentmarketing

♬ original sound – susan diaz

2.Referrals from podcast guests. This has helped us open some doors that I would never have dreamed of opening on my own!

@thatpodcastgal

A powerful way to bring in revenue with your podcast 🎙️ #startupfounders #womenentrepreneurs #contentmarketers #pipeline #revenue #businesspipeline #boostingpipeline #womeninbusiness #ceomindset #thoughtleadership #marketing #creatortips #creatorcoaching #marketingstrategy #podcastingforbusiness #b2b #contentstrategy #contentmarketingstrategy #contentcreation #coaching #contentmarketing 

♬ original sound – susan diaz

3.Dark social! People we know nothing about that are our listeners tell other folks and then we find out much, much later. Or not at all!

@thatpodcastgal

Dark social = revenue with your podcast #startupfounders #womenentrepreneurs #contentmarketers #pipeline #revenue #businesspipeline #boostingpipeline #womeninbusiness #ceomindset #thoughtleadership #marketing #creatortips #creatorcoaching #marketingstrategy #podcastingforbusiness #b2b #contentstrategy #contentmarketingstrategy #contentcreation #coaching #contentmarketing 

♬ original sound – susan diaz

4.People identify with our purpose. Case in point ABCDEI is a passion project, my sacred work for the marginalized universe of which I am a part. And as a side benefit, it has opened so many doors for my career.

@thatpodcastgal

Dark social + your purpose in the world = power. This is defo one stream of revenue that our podcast brings with it #startupfounders #womenentrepreneurs #contentmarketers #pipeline #revenue #businesspipeline #boostingpipeline #womeninbusiness #ceomindset #thoughtleadership #marketing #creatortips #creatorcoaching #marketingstrategy #podcastingforbusiness #b2b #contentstrategy #contentmarketingstrategy #contentcreation #coaching #contentmarketing 

♬ original sound – susan diaz

Do you have a podcast? Congratulations you’re so far ahead of the curve, it’s not funny.

There are only 4.1 million podcasts in the world and if you run a weekly show, you’re part of a SUPER ELITE CREW of only 150,000 podcasts. Isn’t that gobsmacking?!

If you’re a podcaster, here’s an incentive to go back over your show and level it up a notch. The opportunity ahead for podcasting remains huge. Use code CODE79 to get my podcasting course for CA$ 79 (full value CA$249). It covers the foundations to creating, operationalizing, and most importantly, MARKETING a successful podcast.

What’s UNboring right now in the wonderfully wide world of content marketing?
First stop… Shabaz Ali. And his blanket.

The brand is in the blanket

Hand up if you know ‘Shabaz says’ from TikTok (and Instagram) 👏
Shabaz Ali is a digital creator who delivers commentary on consumerism. In this clip, he talks about why he thinks his brand was built on the blanket he snuggles under in his bed as he duets various curated pieces.

What constitutes “brand” is entirely different in 2023 than what it was even 3 years ago.

While the term ‘personal brand’ does it no justice, it is people that count in the age of artificial intelligence and avatars.
It’s people that build the relationships that convert to revenue.

If you’re looking to magnify your voice and take your online personality from vanilla to Van Halen, I may have an idea 👇

Join me for: How to build an UNboring voice on the interwebs 

This free 50 minute virtual workshop is designed for startup founders, content marketers, and department leads to help you craft an intentional and memorable voice online in a time of great clutter and performative actions. 

In this workshop, you will learn (and practice):

• How to conduct informal research with your target audience on what they enjoy about interacting with you
• The 3 levels of memorability in crafting an online persona (and how to practice them)
• How lean into the things about you that make people smile

Date: April 27, 2023
Time: Noon EST
Duration: 50 minutes including hands-on working session

Get in touch to Register

What’s UNboring in March in the wonderfully wide world of content marketing? 

Word of the week

Do you know what the word “microprogression” means?
Whether the answer to that is yes or no, you need to watch this 1 minute video for a quick and guaranteed boost of hope!
(An amazing human tells the story of another amazing human normalizing equity via doll choices.)  

🎶 Here a trend;
there a trend 🎶

Trends on the interwebs are a great way to get your creative juices flowing.
They build camaraderie, and a feeling of being UNalone!
And I am here for that 💁‍♀️

There’s still time left on this trending sound if you’re a TikTok kinda brand. If you’re not, you’ll still enjoy this complete banger! It’s Oscar-winning song – Naatu Naatu from the Telugu (Indian language) movie RRR.

Here’s my take on it 👇(nope; there’s no dancing I’m afraid)

PS: I promised a quality puppy video and a viable trend each week… and that video covers both.
Efficiency for the win 💁‍♀️ 

Want more? Join me for: The UNmarketing Session: Maximize Your Content 

Maximize your content utilization and take anchor content pieces you already have from 0-45 exposures that convert to revenue! This free 50 minute masterclass is intentionally designed for startup founders, content marketers, and department leads to help you have valuable marketing dollars in a recession.

You will learn:

✅ The 3 principles of better content utilization
✅ The content repurpose framework that will offer exponential value in a recession
✅ The “Infinity Matrix” to take content from 0-45 exposures that convert to REVENUE

Date: Apr 27, 2023
Time: Noon EST
Duration: 50 minutes 

Drop me an email or DM on LinkedIn if you’d like to register.