c+p digital

Conversion driven digital marketing agency, focussed on creative content.

Crisis Communication Podcasts

#123 – Four content audit things you’re probably not thinking about… and should be, with Amber Khan, Romina Buchle, and Kira Tchernikovsky

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Many people think it’s boring, but it’s not. The much maligned content audit is a fantastic tool to amplify your content. On this episode of 🎙The 4am Report🎙, we have a panel of three content auditing experts from the world of international marketing👏. We talk about the pet peeves that keep us up at night and the four content audit things you’re not thinking about – and should be:

  1. Focusing on your Ideal Client Profile (ICP)
  2. Establishing patterns by running ads
  3. Using public domain content 
  4. Trawling your own company for content  

🎧 Tune in for more! 🎧

About Romina Buchle

Romina is a passionate friction fighter for marketing, sales and customer success. She knows online marketing and the implementation of digital strategies, processes and tools and likes to get into the engine room from time to time. As Marketing Manager at Aioma she strives to enable fellow B2B marketers in Europe to do Rockstar Marketing – even with very limited resources.

About Amber Khan

Amber Khan is the founder of Amplifyology where they help marketing leads & author entrepreneurs defy obscurity & ignite their brands using the science of building brand momentum that we call, Amplifyology.
She’s also authored an international bestseller called Guilt Free Motherhood for entrepreneurial mums suffering from “mum-guilt”.
She believes that, without content marketing, your business is doomed. And without content repurposing, your content marketing is doomed.

About Kira Tchernikovsky

Kira is an international marketing consultant with over 14 years of experience with startup companies and corporates.
In 2020 Kira started her own gig – Customerization – to offer businesses fit-for-purpose solutions in the business technology space. Customerization enables small and medium businesses in Canada and beyond to sell and service digitally by implementing Zoho business automation technology and repeatable marketing programs that boost revenue.

#113 – Tactical crisis communication tips

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Welcome to the 💫4 AM Report💫 where we’re sharing the highlights from our Crisis Communications series to help you face some of the biggest crises of our time. So, if you don’t know what you should be saying, or how to respond, here’s our best tactical advice:

🚦Stop: Hit pause on your marketing lest something tone-deaf or tasteless goes out

🚦Drop: Drop all your current marketing plans and re-assess all your content. 

🚦Roll: Once you’ve got a grip on what’s happening and how you can contribute respectively, roll with it supportively (hint: get advice)

🚦Apologize: If you get things wrong, apologize (and we share what a good apology looks like). 

Tune in for more!

 

#111 – Stand up for what you believe with Shelagh Cummins

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As social injustice rocks our society, Shelagh Cummins joins us to discuss how to stand up for what you believe, even as you run your business and focus on sales

A business coach, strategist, and founder of The Road to Seven Shelagh’s goal is to help women entrepreneurs use their voice and their platform as they grow a freedom-based, profitable, and fulfilling business.

She shares:

  • The positive side of Covid-19 (say what?)
  • The importance of breathing into what is in alignment for you
  • How to get to your messaging with one simple question
  • That it’s not all about you – so, make a stand, but don’t make it personal

We talk about tough topics in tough times, but it’s not all grim. Like Shelagh says, we create our own sunshine>🌞

Enjoy!

About Shelagh

Shelagh Cummins is a business coach, growth strategist, and founder of The Road to Seven. They provides coaching, education, and access to capital so that women around the world can build profitable and fulfilling businesses.
Driven by an unwavering belief in the power of women and their impact on society and the economy, The Road provides the tools, the support, and the community needed to achieve your wildest dreams.

Shelagh inspires others to park the excuses and become #womenofaction. She is not afraid to kick out the crutches, make over mindsets, and flatten fears – always with a healthy dose of humour, candour and wit. Through practical strategies, personal stories and real-life insights, Shelagh helps women see the possibilities of their ideas, the power of their leadership, and the potential of their vision – all in a human and relatable way.

Website

#110 – How to navigate an exhausting news landscape as a small business trying to market

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In moments of reckoning surrounding a deep social injustice like that which Indigenous people in Canada have endured at the hands of settler colonialism, it’s hard to think about what to say, or how to make any sort of impact from a marketing and communication perspective.

For small businesses, specifically those between 1 and 5 million, navigating crisis communication – the guilt, the burnout, the uncertainty on how to go about doing business while this is the backdrop – can be a LOT.

How do you balance life in a global pandemic with ongoing self awareness and discovery?

How might small businesses be empathetic, self-educating allies, while respectfully doing our job as business owners, which often requires actively marketing and selling what we do?

If you, like us, believe that your teams, your partners, your collaborators, and your customers are your greatest assets, you really want to be thinking about what is challenging them on the daily and either:

  1. Fix their problems in your communication with them or
  2. Find a way to add to their days with levity and kindness 

Towards that end, here are The Three Bs Holding Back MANY small businesses: Budget, Bandwidth, and Burnout, and some thoughts on navigating them

The burnout part in particular is something we think is appropriate reading for a time in history when people are maxed and overworked in the extreme. 

Are you a reader? Here is a blog post on the subject.

 

#104 – How to Up your Publishing – Part 1

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It’s time for another episode of 🎙The 4 AM Report! 🎙 and we let you peek into our brains to discover How to Up your Publishing. 

You’ll learn how to become your own publishing guru by:

🌟 Making use of the multi-format

🌟 Mining your social

🌟 Owning the art of cross-linking

🌟 Raising that frequency and consistency 

🌟 Spinning off your content using the Anchor Theory

Kick back, relax and enjoy some publishing magic right here, right now👏.

#100 – Creativity ain’t nobody’s b*tch: How to foster creativity instead of forcing it with Allen Gannett

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Welcome to the 💫4 AM Report💫 and our centennial episode, the 100th edition of the show!

To celebrate, we’re talking about all things creative with Allen Gannett. He’s the author of the Creative Curve, a tech entrepreneur and angel investor, and a brilliant speaker on creativity. He believes creativity is accessible to everyone, but most of us just don’t have the right tools.

He shares his insights on:

💡 The line between inspiration and imitation,💡 Timing, craft and distribution of your creative ideas – and how getting this right leads to success
💡 How we’re all creatives (Go figure! And here we thought we were special 😉)
💡 Balancing creativity and productivity
💡 Neuroscience and the “AHA!” moment

Tune in for this epic, centennial episode!

About Allan

Allen Gannett was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, and GE. In 2018 it merged with Skyword, the leading content marketing platform. His book The Creative Curve, came out in 2018 from Penguin Random House. The book has been featured on CNBC, Forbes, numerous top podcasts, and has been translated into nine other languages. Most importantly, he was once a very pitiful runner-up on Wheel of Fortune.