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Conversion driven digital marketing agency, focussed on creative content.

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Podcasts

EP200 The future of marketing is hybrid (human + AI)

September 21, 2023 by cpdigital

๐ŸŒŸ For the milestone 200th episode of The 4am Report, we’re doing something extraordinary. Imagine if you could peek into the playbooks of some of the industry’s leading minds on generative AI. Well, on this episode, you can!

๐Ÿ› ๏ธ We’ve assembled six revenue leaders to each share one killer tip on leveraging AI in your marketing strategy:

1๏ธโƒฃ Learn how top social media agency founder and University of Toronto digital marketing instructor, Andrew Jenkins, spins content gold from assets like podcast interview transcripts using gen AI.

2๏ธโƒฃ Get the inside scoop from financial advisor and founder, Wendy Brookhouse, on gathering industry intel for targeted marketing and showcasing of thought leadership.

3๏ธโƒฃ Understand from pioneer event-led growth leader, Dionne Vaz, why strategy must precede tool selection with AI.

4๏ธโƒฃ Discover from top strategic marketer, Suzanne Huber, the visual content revolution that can be enabled by AI.

5๏ธโƒฃ Get sales insights from GTM leader, Dr. Jim Kanichirayil, on building a thought leadership framework to generate demand with AI.

6๏ธโƒฃ Find out from Kira Tchernikovsky, founder and SaaS marketer extraordinaire, how to capture and process customer data at scale with AI.

๐Ÿ”ฅ This turbo-charged vault of wisdom WILL equips you with tactics to transform your marketing game using AI.

๐Ÿ“ So grab your notepad and dive into an eye-opening, life-giving episode!

If youโ€™re returning to The 4am Report, thank you! Itโ€™s folks like you that have kept us going for 200 episodes, with pride and purpose. Please do me a solid and me a drop a 5-star rating. The internet only recognizes feedback; and this would be super helpful to keep going. Thank you, again!

Filed Under: Podcasts Tagged With: Accessible AI, AI advantage, AI agency, AI training for marketing, Automating routine marketing tasks, business, Consistent revenue-driven marketing with AI, Creative AI agency, digital marketing, Driving innovation in marketing with AI, Empowering businesses to drive revenue with AI, Increasing efficiency and productivity in marketing using AI, Leveraging artificial intelligence, Mastering the art of prompting AI, Robotic Process Automation (RPA) for creative businesses, Streamlining marketing workflows using AI

EP 199 Beating email burnout with generative AI (artificial intelligence)

September 6, 2023 by cpdigital

In this solo tactical episode, host Susan Diaz tackles a ubiquitous pain point for founders and marketers – email overload!ย 

Susan shares an email management framework for leveraging generative AI (artificial intelligence) tools like ChatGPT to streamline your overflowing inbox. Listen in for 3 actionable strategies.

Key takeaways in this episode:ย 

โœ… How to use AI for routine email responses to save time on mundane requests

๐Ÿ“ Customizing prompts to handle specific, challenging emails while maintaining privacy

๐Ÿ’ญ The art of generating empathetic, emotionally intelligent replies to prospects’ concerns

๐Ÿ“ˆ How AI can provide structure to develop email systems for your unique workflow

Don’t let your inbox slow you down. Implement these AI email management techniques to communicate faster and smarter. Listen in to this short and power-packed episode.

Follow Susan Diaz on Linkedin for daily tips and strategies on using AI to create exponential marketing: https://www.linkedin.com/in/susandiaz/ย 

The UNboring AI Shift – Marketing x AI newsletter for SMEs – written by Susan Diaz, this deliciously current weekly note delivers news from the world of AI andย  explores strategies that will help you get the most out of your marketing using artificial intelligence and marketing automation

Thank you for tuning in to The 4am Report ๐ŸŽ™๏ธโœจ

If youโ€™re a return visitor, please leave us a 5 star review ๐ŸŒŸ๐ŸŒŸ๐ŸŒŸ๐ŸŒŸ๐ŸŒŸ

 

Filed Under: Podcasts

EP198 How SMEs can use AI as a force multiplier with Pasha Irshad

August 23, 2023 by cpdigital

Welcome back to The 4am Report, with me, Susan Diaz. In this episode, I chat with Pasha Irshad, co-founder of Shape & Scale, about how generative AI (artificial intelligence) is impacting small businesses, particularly time-strapped founders, co-founders, and revenue leads.ย 

We discuss the hype around AI versus the practical applications, using AI as a force multiplier, and automating repetitive tasks.ย 

Pasha shares real examples of how he’s using AI tools, like ChatGPT, MidJourney, Perplexity, Bard, Claude and others, in his own work and life to save time. We also talk about the implications of generative AI and whether using it is “cheating.”ย 

Key Takeaways:

๐ŸŽฏ It’s important to look past the hype and focus on how AI can benefit your specific business. Start by identifying repetitive tasks that drive you crazy.ย 

โœ‹ AI should be used as a force multiplier, not something you solely rely on. It excels at turbocharging and amplifying human capabilities.

๐Ÿ“š Create a system to catalog AI use cases and tools tailored to your needs. This “second brain” allows you to easily reference them later.ย 

โœ‹ Using generative AI isn’t cheating, it’s embracing technology to work smarter. Be transparent about your use of it.

๐Ÿšจ Founders and revenue leads should dedicate time to understanding AI at a high level and how it applies to their industry. But don’t jump into AI just because it’s trendy.

๐Ÿ“ˆ AI holds great promise for removing friction from processes and making founders’ lives easier. Use it to reclaim time for priorities like health, family, and rest.

๐Ÿ“ AI resources and tools mentioned in this episode ๐Ÿ“

Follow Pasha Irshad – heโ€™s worth your time:

LinkedIn: https://www.linkedin.com/in/pashairshad/ย 

Shape & Scale – Pasha’s company, focussed on automation for SMEs. From storytelling to your tech stack, they help orchestrate growth for B2B SaaS companies https://shapeandscale.coย 

Follow Susan Diaz on Linkedin for daily tips and strategies on using AI to create exponential marketing: https://www.linkedin.com/in/susandiaz/ย 

The UNboring AI Shift – Marketing x AI newsletter for SMEs – written by Susan Diaz, this deliciously current weekly note delivers news from the world of AI andย  explores strategies that will help you get the most out of your marketing using artificial intelligence and marketing automation

๐Ÿ“Œ Generative AI tools referenced ๐Ÿ‘‡(itโ€™s worth noting that all of these have a free version, many robust enough for ongoing use)

ChatGPT – ubiquitous at this point, and defo the folks who brought us to mass adoption of AI in one weekend! Chat.openai.comย 

Jasper – a copywriting AI assistant thatโ€™s been around for a while and has massively improved in a post ChatGPT world! Jasper.aiย 

Claude – claude.ai – generative AI language model. Like ChatGPT but better is the way they tell it. Are they? Stay tuned for our break down on the mainstream NLPs in a future episode.

Building a second brain: https://www.buildingasecondbrain.com/ย 

Notion – Knowledge management system – Wiki x Docs x Prokects – itโ€™s like the concert headliner act of AI tools to many ๐Ÿ’โ€โ™€๏ธ https://www.notion.so/ย 

Perplexity.aiย  – AI-powered search engine. Think ChatGPT and Googleโ€™s love child ๐Ÿ˜ย ย 

Filed Under: Podcasts Tagged With: Accessible AI, AI advantage, AI agency, AI training for marketing, Automating routine marketing tasks, Consistent revenue-driven marketing with AI, Creative, Creative AI agency, Driving innovation in marketing with AI, Empowering businesses to drive revenue with AI, Increasing efficiency and productivity in marketing using AI, Leveraging artificial intelligence, Mastering the art of prompting AI, Prompt engineering for marketing, Robotic Process Automation (RPA) for creative businesses, Streamlining marketing workflows using AI, Toronto

EP197 How to โ€˜Marie Kondoโ€™ your life admin with artificial intelligence (AKA ditch the drudgery)

August 9, 2023 by cpdigital

Can artificial intelligence (AI) save small business owners 10s of hours a week just on marketing tasks? Yes! ๐Ÿ˜ฒ

And that might just be the tip of the iceberg.ย 

Welcome back to The 4am Report podcast. In this episode, join host Susan Diaz as she dissects how AI can help save small business owners and marketers significant time not just on marketing tasks like content creation, BUT ALSO on simplifying and streamlining your life whether through meal planning, cleaning lists, or essential automation for everyday life ๐Ÿค–

Some key takeaways youโ€™ll gain from this episode:

๐Ÿ”ธ Why we need to start thinking about AI tools like ChatGPT for lateral gains ๐Ÿ’ก

๐Ÿ”ธ How to generate a detailed cleaning checklist, customized to your home’s layout and family members. This will save you 5+ hours of planning and cleaning time each week ๐Ÿงฝย 

๐Ÿ”ธ For meal planning and grocery shopping, AI can quickly generate multi-day meal plans based on your family’s dietary preferences and pantry items items you need to use (Hello! Have you seen the current grocery prices? Thereโ€™s no room for waste!!) ๐Ÿด

๐Ÿ”ธ How to use ChatGPT to auto-populate your Instacart grocery cart, saving hours per week on planning and filling lists ๐Ÿ›’

Don’t let AI keep you up at night – learn to take advantage of it to routinely save time. Tune in to learn more! ๐Ÿ’ค

Don’t miss out on the latest updates and thought leadership in the AI space; subscribe to The UNboring AI Shift newsletter now ๐Ÿ“ฉ cp.digital/ai-shift

Thank you for tuning in to The 4am Report ๐ŸŽ™๏ธโœจ

If youโ€™re a return visitor, please leave us a 5 star review ๐ŸŒŸ๐ŸŒŸ๐ŸŒŸ๐ŸŒŸ๐ŸŒŸ

Filed Under: Podcasts Tagged With: Accessible AI, AI advantage, AI agency, AI training for marketing, Automating routine marketing tasks, Consistent revenue-driven marketing with AI, Creative, Creative AI agency, Driving innovation in marketing with AI, Empowering businesses to drive revenue with AI, Increasing efficiency and productivity in marketing using AI, Leveraging artificial intelligence, Mastering the art of prompting AI, Prompt engineering for marketing, Robotic Process Automation (RPA) for creative businesses, Streamlining marketing workflows using AI, Toronto

EP196 AI: The equitable power tool for marketers ft. Caroline Dunn

July 27, 2023 by cpdigital

In this episode of The 4am Report podcast, join host Susan Diaz as she welcomes Caroline Dunn, electrical engineer turned marketer, early adopter of artificial intelligence, and Vice President of Marketing at Wahsega. They delve into the fast-evolving world of artificial intelligence (AI) and its immense impact on marketing and communication strategies.

๐ŸŽง Listen in as they dish on:ย 

๐Ÿš€ Caroline’s YouTube celebrity story: Caroline shares her journey in the marketing realm, including her YouTube experience and how it led her to embrace the potential of AI in the industry.

๐ŸŒŸ AI: the equitable power tool in your hands: Discover why AI is not exclusive to large corporations or tech giants. AI is accessible to all businesses, regardless of their budget, providing equitable opportunities for growth and expansion.

๐Ÿ“ˆ Using generative AI for SEO discoverability and social media mastery: Explore the significance of tools like ChatGPT in blog writing, SEO, and content creation.ย 

๐ŸŽฏ Finding your Ideal Customer Profile: Uncover key considerations for identifying your ideal customer profiles (ICP).ย 

๐Ÿ’ฌ The two-way street of training AI and AI training you + the profound impact it can have on freeing up valuable time for marketers.ย 

Join Susan Diaz and Caroline Dunn for this engaging and insightful episode as they unravel the potential of AI in the marketing landscape.ย 

Don’t miss out on the latest updates and thought leadership in the AI space; subscribe to The UNboring AI Shift newsletter now! ๐Ÿ“ฉ cp.digital/ai-shiftย 

Thank you for tuning in to The 4am Report ๐ŸŽ™๏ธโœจ

If youโ€™re a return visitor, please leave us a 5 star review ๐ŸŒŸ๐ŸŒŸ๐ŸŒŸ๐ŸŒŸ๐ŸŒŸ

 

Filed Under: Podcasts Tagged With: Accessible AI, AI advantage, AI agency, AI training for marketing, Automating routine marketing tasks, Consistent revenue-driven marketing with AI, Creative, Creative AI agency, Driving innovation in marketing with AI, Empowering businesses to drive revenue with AI, Increasing efficiency and productivity in marketing using AI, Leveraging artificial intelligence, Mastering the art of prompting AI, Prompt engineering for marketing, Robotic Process Automation (RPA) for creative businesses, Streamlining marketing workflows using AI, Toronto

EP195 The 15-minute generative AI business case for marketing (artificial intelligence 101)

July 12, 2023 by cpdigital

Welcome back to The 4am Report!ย 

๐ŸŽ™๏ธ On this podcast, since 2018 we’ve asked Founders and marketing leaders โ€œwhat keeps you up at night?โ€ And the answers range from funny, to relatable, to downright dystopian! In the current world, the number one answer to that question is: artificial intelligence.ย 

Starting with this episode, The 4am Report is taking a thrilling turn as we dive into the world of AI and its impact on supercharging your marketing ๐Ÿš€

From exploring AI-powered tools to the endless possibilities of automation and personalization, your host, Susan Diaz, content marketer, community builder, and category creator, the founder and CEO of one of the worldโ€™s first AI agencies, will bring you lessons and conversations that will help you stop seeing AI as “one more scary thing to learn”, and instead to deploy it as a power tool! ๐ŸŒŸ

Get ready for insightful discussions, practical tips, and thought-provoking interviews with industry experts, all centered around leveraging AI for better marketing for founder-led brands ๐Ÿค–๐Ÿ’ฅย 

In today’s episode, Susan gives you the 15 minute generative AI business case for marketers, diving into:ย 

๐Ÿค– What generative AI is and why ChatGPT from OpenAI is a global phenomenon

๐Ÿค– Why using AI is not โ€œcheatingโ€. And why small business must incorporate it to create ease and productivity

๐Ÿค– Learning to view generative AI as Robotic Process Automation (RPA) for the human mind

๐ŸŽง Listen to this episode now for that and a LOT more ๐ŸŽง

๐Ÿš€ If you’re serious about incorporating AI into your business to relieve bandwidth without breaking your budget, you may need to give yourself โ€œthe AI advantageโ€ย 

Deets ๐Ÿ‘‰https://cp.digital/the-ai-advantage/ย 

Thank you for tuning in to The 4am Report ๐ŸŽ™๏ธโœจIf youโ€™re a return visitor, please leave us a 5 star review ๐ŸŒŸ๐ŸŒŸ๐ŸŒŸ๐ŸŒŸ๐ŸŒŸ

Filed Under: Podcasts Tagged With: Accessible AI, AI advantage, AI agency, ai podcast, AI training for marketing, Automating routine marketing tasks, business, Consistent revenue-driven marketing with AI, Creative AI agency, Driving innovation in marketing with AI, Empowering businesses to drive revenue with AI, Increasing efficiency and productivity in marketing using AI, Leveraging artificial intelligence, marketing, marketing podcast, podcast, Toronto

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