Podcasts

Welcome back to The 4am Report! Today host, Susan Diaz, dives deep into the specifics involved in fully leveraging your podcast to boost your pipeline in 2023. 

Susan covers:

📝 Why podcasting is one of the most powerful tools that you can utilize in your pipeline process to increase your sales
📝 The importance of putting in place planning cycles so your podcast serves your business goals
📝 The difference between podcasting for audience building and podcasting for business building
📝 Five specific types of business goals that podcast could be serving
📝 The seven factors we employ in the planning of the The 4am Report podcast (for you to steal and use!!)
📝 Why podcasting is the “Trojan horse” of pipeline conversations 

For the full details on that and a lot more, 🎧 listen to the episode 🎧 

If a podcast is on your mind, and you plan to do it yourself, we have resources. 

In our podcast program focussed on building business (over audience) we cover:

1. The podcast business case
2. Building a podcast brand
3. Setting up and integrating with the right podcast technology 
4. Deploying the robust marketing plan that will take you through the crucial first quarter to help you rank in the top 25 podcasts in your industry in six months. 

You’ll find the program here 👉https://cp.digital/podcastmasterclass/ 

If you are a return visitor to The 4am Report podcast, please drop us a 5-star rating. Thank you! We appreciate you.

Welcome back to The 4am Report! Today host, Susan Diaz, is in conversation with Colleen O’Connell-Campbell, Wealth Advisor to entrepreneurs looking for a cash-rich exit. They’re walking you through how to approach marketing during a recession. 

Susan and Colleen focus on:

📝 The impact of a recession on Marketing Strategy and why you need to focus on profitability and cash flow
📝 The benefits of proactively making smart cuts to your budget during a recession
📝 The importance of niching down, to narrow your Target Market and focus deeply
📝 The benefits of a Content Audit and having a clear Content Inventory
📝 3 Ways to repurpose your content for greater engagement

For the full details on that and a lot more, 🎧 listen to the episode 🎧 

If you’d like more information on the in-depth, half-day workshop to audit your content, you’ll find it here 👉https://cp.digital/save-marketing-dollars/ 

If you are a return visitor to The 4am Report podcast, please drop us a 5-star rating. Thank you! We appreciate you.

Today on The 4am Report, please say hello to Anuja Kale-Agarwal, National Communications Director at PwC Canada. Anuja  is a global communications professional, with extensive experience in advertising, insurance, and financial services across Asia, the US, and Canada. She brings deep experience in both internal and external communications, including strategic leadership communication, employee engagement, PR and media management, digital and social media, M&A/change, and crisis management.

💫💫 Just the person we all want to be hearing from as we navigate marketing and communication in a recession! 💫💫

Anuja and host Susan Diaz dive into:

📌 Why disengagement on multiple levels is a real communication problem; particularly in a hybrid working model (and how we can work on fixing it). 

📌 The importance of communicating with purpose; why it is vital to building trust and credibility.

📌 Why good leadership doesn’t go out of style (good leaders communicate more than just the good news, they share the bad news with empathy and confidence).

📌 Ways in which communicators can cut clutter, and get past some of the noise in the world, by being a little bit more authentic. 

📌 The value of refocusing on agility as small business; and never losing sight of  the opportunity, optimism, and hope that exists even in times of crisis.

For the full details on that and a lot more, 🎧 listen to the episode 🎧 

If you’d like to read the PwC report on ‘Growth through a recession’, you’ll find it here: https://www.pwc.com/us/growththroughrecession 

You can connect with Anuja on LinkedIn here: https://www.linkedin.com/in/anujakaleagarwal/ 

If you are a return visitor to The 4am Report podcast, please drop us a 5-star rating. Thank you! We appreciate you.

If you’re a brand that needs to economize in a recession, instead of double down, you want to start to thinking about the places where the maximum impact can be had. Both in efficiency and in dollars. Start by auditing the content that you have. Once you’re committed to auditing, you need to follow through with a one-step-at-a-time attitude to use the gold you find in your content marketing attic.

So how can you take your marketing material, your sales efforts, and your business development, and roll it all into one, in an agile SMB? In a recession, don’t be afraid to do less and just make the best of what you already have.

Listen in 🎧

Today we’re going to focus on the relevance of content audits, especially in a recessionary market. There’s so much content that we create, as businesses, especially small businesses who might not have endless resources to get things done over and over that it’s really worth thinking about what you have and fully utilizing it. And as the recession rolls around, and people start are asking for budgets to be cut, it’s really worth thinking about what you own, and how best you can use it, and really employing that zero waste way. 

We’re revisiting a conversation Will Lamont and I had with Amber Khan, founder of Amplifyology, a repurposing content marketing agency in London; Romina Buchle, marketing manager of a B2B lead nurturing firm in Zurich called Aioma; and Kira Tchernikovsky, an international marketing consultant based in Toronto.

Listen in 🎧

Let’s focus on the idea of value! 

As small businesses, in a time when there’s scary headlines all around us of recession, doom, and gloom we need to look deep inwards and find our value.

To help us define the very vast concept of value, I spoke to Charlene Norman, Founder of Bullet Proof Your Business Now. Charlene is an advisor to business owners and founders focussed on growing and scaling, and has a deep affinity for women! 

 

Want to learn how to build podcast infrastructure that pays?

Yes please!

 

This year, Charlene will be launching her second podcast, which is called “Exploring Compassionate Capitalism”. I cannot wait 👏 The world needs a lot more women podcasters. 

And having 2 podcasts!!!

Hold my Chai while I applaud 👏👏👏🙌

I invited Charlene to share a DEEPLY MEDITATIVE exercise that will take you only 20 minutes.

It’s an exercise that I believe every woman and non-binary individual should find some time for – whether you’re a business owner or talent at a company. 

And all male allies are welcome!!

Listen to the meditative value definition exercise now.

💫 Charlene sets up the idea of “value” and how it is defined (Spoiler alert: Money does not enter into your value and your self esteem, but it is often the way in which value is defined 🙅‍♀️)

💫 Charlene then walks us through a 15-minute micro-workshop in which you will list actual monetary values against specific factors. The results will surprise you! 

So grab a piece of paper, and if you don’t like writing, then call up a page on your computer, on which you can type. This exercise will show you just how freaking valuable you really are. Especially for those times when you’re questioning it. 

And trust me, when a recession rolls around, and fear mongers rear their ugly heads, you’ll be glad you did. 

You can thank us later 💪

Listen up – this one is better heard than seen! 

And chop chop!! Your value won’t define itself 🙀

Listen here