So you want to be publishing way more on your website, and you want to use your podcast to accomplish that.
We’ve already covered how to uplevel podcast material to powerful writing, and we’re not just talking show notes.
We also tackled how to use different formats for publishing goals. Because a blog is not just written – a blog can mean any format, really.
So, finally, I want to talk about cross populating. Pretty much every brand, whether it’s a small business or larger business, has got a sh!t ton of material going out in different formats.
Think about what you’re sending out on email.
Think about what you’re sending out on social.
A lot of people write long form content on social and put it out on places like LinkedIn or on Instagram, but then totally overlook using their website to leverage it.
Often, what we do is we take audio content and move it over to video and email and vice versa.
So really look into: