c+p digital

Conversion driven digital marketing agency, focussed on creative content.

DIY Podcast Masterclass

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You’ll find answers in this Podcast Masterclass Series, available free and on demand! We’ve taken key learnings from our podcast, The 4am Report, and condensed them into three videos you can watch on-demand.

It’s full of easy podcast wisdom, frameworks, checklists, workflows and tool suggestions that will serve you if podcasting is on your plan.

  • A solid plan to launch a podcast (or launch a fresh segment/panel)

  • The strategy and factors you need to pitch a business case to fund your podcast infrastructure

  • The tips and tricks you need to take an existing podcast to the next level of engagement and ROI, once it’s launched

  • The basics of repurposing podcast content for your marketing calendar and how to never run out of ideas for episodes

Ready to start? ⏩

The 4am Report has given us better ROI than any of our other marketing efforts. (Yep, we had no idea of the impact this podcast would have on our business – we went from the bottom end of the Canadian marketing podcast charts to consistently being in the top 25).

We’ve leveraged the success of The 4am Report to set up a successful line of business in podcasting, which has become our mainstay in under 2 years.

Module 1

  • The current state of podcasting and how to find your space in it

  • The opportunity for digital infrastructure

  • How to set your strategy, name and visualize your podcast brand

  • Identifying and integrating the technology you need

  • Generating a consistent content calendar

  • Managing your guest pitch workflow

  • How to distribute effectively – so you can create a pervasive presence

Module 2 

  • How to build a memorable brand

  • Automation funnels

  • Bringing the podcast-curious to your website

  • How to consider production upgrades

  • Engagement hacks

  • Batch production best practice

  • Anchoring content (a recap of the Anchor Theory of content marketing)

  • How your guests are ‘influencers’

Module 3 

  • The nuance of measurement (let’s look beyond vanity metrics to the domino ROI model to measure virality)

  • Your five best measurement factors

  • Some advanced reach and analytics tools you can use

Ready?