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c+p digital

Conversion driven digital marketing agency, focussed on creative content.

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EP149 The evolving categories of marketing

In this episode arc, we’re going to focus on some specific trends and learnings that you can take with you going into 2022 in your marketing.

This is a significant inflexion point in the evolution of the way we communicate, market, and sell.

Things have changed a lot during the pandemic with a whole new virtual world open. 

The things we thought to be the vehicles or tools of marketing distribution have changed. 

What’s getting attention? 
What is really cutting the scroll? 

We break down 2 key things to focus on. 

  1. The categories of distribution of content marketing
  2. New examples to be inspired by that you won’t find traditional marketing books because things are moving so fast.

Take a listen.

We are joined by 6 guest judges.

Andrea Henry, founder of Henry business law. 
We have Darien Kovacs, founder of jelly marketing. 
We have Megan O’Neill, performance coach. 
We’ve got Martin Waxman, instructor at University of Toronto and PR expert. 
Mohit Rajhans, media commentator and founder of thinkstart
And Rohini Mukherji, Vice President at narrative PR 

If you’re a return listener, please leave us a 5-star review? Thanks 💫

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