This week, we round up the short episode-arc in which we’re spotlighting trends that really dug deep roots into 2021, and will certainly be around to play with in 2022 and beyond.
Our source of input (delicious at that!) is our weekly live roundup of marketing news, which I co-host with various industry leaders on what’s happening in the marketing world, and what we can learn from it. That live round-up is what becomes the podcast, here, for your fine folx!
Through doing that every week on Thursdays, we uncovered some stuff that came up over and over again.
And among those are NFTs. An NFT, for the uninitiated, is a non-fungible token, which is a kind of digital asset to which a cryptocurrency value is assigned.
It’s an asset that you definitively own in the digital space.
And, broadly, there are a couple of things to know in the space, regardless of your familiarity with the subject.
Know that there’s an origin story that comes with an NFT.
This means that if you have an NFT, it belongs to you. You can clearly trace who the thing belongs to via blockchain. And therefore it has huge implications for intellectual property and for creators.
If NFTs are not something that you want to directly think about right away, don’t forget to educate yourself for when you need it.
Whether or not you are getting into the world of NFTs right this second, do educate yourself because there’s room to get involved in discussions. There’s room to get into collaborations. There’s room to see how this all works for your industry, and still be among the early adopters, even if your brand isn’t cracking open an NFT right away.
Happy new year 2022! We can’t wait to see what the year brings.
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