Let’s talk about how to up your publishing on your website, using a podcast, shall we?
Here’s what I often see:
You have a podcast that you’re regularly publishing. You’re also creating material out of your podcast, likely for heavy social use. Good job 👏
Meanwhile, you’re also offering blogs on your website that are often created from scratch.
So what happens? Your blog publishing goals are not necessarily met, because it’s hard to create blogs from scratch 🤷♀️
If you are creating some level of show-notes or writing out of your podcast, you want to consider how to amplify your creation efforts and make them count towards the SEO goals of your website.
Because here’s what I can tell you with absolute certainty:
One of the best ways in which to optimize your SEO as a small to medium business is to publish quality content more frequently on your website.
Listen in 🎧