Today we’re going to focus on the relevance of content audits, especially in a recessionary market. There’s so much content that we create, as businesses, especially small businesses who might not have endless resources to get things done over and over that it’s really worth thinking about what you have and fully utilizing it. And as the recession rolls around, and people start are asking for budgets to be cut, it’s really worth thinking about what you own, and how best you can use it, and really employing that zero waste way.
We’re revisiting a conversation Will Lamont and I had with Amber Khan, founder of Amplifyology, a repurposing content marketing agency in London; Romina Buchle, marketing manager of a B2B lead nurturing firm in Zurich called Aioma; and Kira Tchernikovsky, an international marketing consultant based in Toronto.
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