Today is a special short but important episode of the 4 AM Report.
Those of us of a certain age remember the Rodney King trial verdict and the resultant L.A riots.
Twenty-eight years later, and frankly, little has changed. America is righteously burning. Due to pain, rage, fear, and frustration.
Protests are happening globally. And for marketers, it’s time to stop, drop, and roll, and put the brakes on your campaigns.
🛑 STOP: Press pause on your marketing, lest something tone deaf or tasteless goes out.
🛑 DROP: Drop all your current marketing plans and re-assess all your content. Scheduled social posts, email campaigns, etc.
🛑 ROLL: Once you’ve got a grip on what’s happening and how you can contribute respectively and supportively roll with it.
Now’s the time to be extra sensitive. People are crying out for justice. Don’t be the brand that shoves the metaphorical middle-finger in their faces.