Spring has sprung 🌷
And it brings with it a deeper dive into what you can do with a podcast, especially if you plan to stick around for 25 episodes or more, or already have over 25 episodes under your belt.
Now you may wonder why I’m putting both of those into the same category.
The reason is that there really are under 3 million podcasts in the world.
And of all these, only 7% of all podcasters have more than 7 episodes.
If you have more than 25 episodes, or you have a firm plan to do so, you should be thinking about panels, cohorts, masterminds, or whatever version of the small group/community that you want to think about.
Panels are an extremely good idea for a couple of reasons.
1) In larger organizations, it allows the opportunity to break through some silos. You’ve got sales. You’ve got marketing. You’ve got customer experience.
Imagine putting those together on the regular on a podcast, and then having that go out so that people don’t have to listen to multiple podcasts to get the information that they need.
2) In smaller organizations, the way to achieve that same effect is to bring together forces that are be beneficial to the end listener.
If you’re talking to entrepreneurs and your specialty is marketing, maybe you’ll want to bring together other collaborations with people like sales and CX leaders and CX leaders as your panel.
Regardless of the size of business. If you are an advanced podcaster and haven’t played with this yet, now’s your chance
Need a pop culture example to understand the value of panels?
Look no further than The View.
Since I’m starting the recording of this particular series in Women’s History Month, I thought it’s worth pointing out that this has always been our little banner.
Bringing together five women with diverse opinions, different people speaking to different ways of life?
There’s never been a better time for that kind of thing.