There are some universal truths!
And nothing is more universal than pandemic living. Lean in there. It’s an easy win. It’ll be a while before a pandemic reference, well-executed won’t crack a smile
Add levity to your marketing.
Death to boring.
As you head into 2022, be aware the digital clutter is real.
If you want to stand out, and cut the scroll, very little works.
I submit though, that what modern marketing sorely lacks right now is entertainment. Infuse your marketing with entertainment.
It’s no panacea.
But it will help.
If you’d like to dive deeper into the subject of timing when you employ humour and other forms of entertainment, I have some reading 👇
A background of surrealism and deja vu
The book is in editing 🤩 Want it?
The Other EQ: How to kill boring marketing is in its final edit, nearly ready to go to publish. As a valued member of this list, if you’d like a free copy, drop me a note and you shall have it. In digital edition first, then in print.
