Travelling the world, absorbing pain and wondering what to do with it 😢
I illegally grocery shopped in Uganda when I was 7. (We lived in Tanzania in the early 80s where ‘international groceries’ were thin on the ground. But bribing a border official could get you first-dibs on the ‘warehouse sale’ of the month.)
I was rescued by a group of Trans women from a guy who grabbed my t!t in a movie theatre in India when I was 19. They came to my rescue because instead of sucking it up and slinking away quietly, like we were taught to do for our safety, I threw my coffee at him and yelled for help; and they heard me!
I started a company, making handmade chocolate for enterprises and gift delivery services when I was 20. It allowed me to afford a lavish life of constantly going out in my early 20s. It also ended by being my mom’s gig for several years after I left it.
I was pulled over while driving someone else’s car, in The Sultanate of Oman, without my license, because my friend was drunk when I was 25. And I talked our way out of it. (Alcohol is not kosher in the middle east)
I was made redundant from my job as a vice president in a quasi government agency in Dubai, when I was 9 months pregnant, because I didn’t fit in at 35. They then tried to treat me unfairly in my settlement math, and I was having none of it. I called the CEO and got what I was owed, that same day. And resolved never to work for someone else again, if I could help it.
I married the real love of my life – Mithran Stone. (After getting that wrong once before in my 20s) And we decided to make Canada our home, also at 35. Because, you know, if everything is great, why wouldn’t you rock the boat? I swore that one day he and I would build something cool together (besides a firecracker 10 year old). He didn’t believe me at first. Now he’s the 3rd partner in the business 🙂
In my early 40s I met a cool bunch of people, via continuing education, and we worked in a collective, where possible. One of those people was the other love of life, my kinda-sorta twin, and second partner in the business – Will Lamont. We united in our love of pop culture and the ability to weave that into almost anything.
And together, we built ourselves an accidental flywheel (more on that in a second), in the form of a podcast that delves into the dark and twisty parts of many genius marketing minds.
What’s in a (funny) name? 🌹
“Oh? You started a podcast, and became a runaway success? Tell me an original story, please. Yawn 😴”
I hear you, and I believe there is only one ‘clutter-cutting’ reason so many bright minds were willing to lend their time and brain.
Because we are funny.
We constantly entertain in our content.
And it begins with the name and hook of our podcast “The 4 am Report”.
Of course people will teach you their marketing tricks. But they’ll pull out their deepest, most intimate advisory when you ask them to frame it from a perspective of ‘what’s keeping them up at night’ and how to solve it so other people don’t suffer as well.
It’s all in the tone and the entertainment value.
(The pictures of us day drinking with eye masks on don’t hurt either)
Continuous improvement is my religion 🙏
I’m obsessed with flywheels. (We all are, as a company)
Anything worth having feels hard and overwhelming at first. There isn’t one grand action. However, magic — that’ll make the wheel move.
“The process resembles relentlessly pushing a giant, heavy flywheel, turn upon turn, building momentum…. You keep pushing in a consistent direction. Three turns … four … five … six … the flywheel builds up speed … seven … eight … you keep pushing … nine … ten … it builds momentum … eleven … twelve … moving faster with each turn … twenty … thirty … fifty … a hundred. Then, at some point—breakthrough! The momentum of the thing kicks in in your favor, hurling the flywheel forward, turn after turn … whoosh! … its own heavy weight working for you. You’re pushing no harder than during the first rotation, but the flywheel goes faster and faster… compounding your investment of effort.” – Jim Collins
I am deeply, deeply impatient 🤦♀️
I want you to think faster, talk faster, do that thing you’ve been putting off – like NOW.
Do that other thing you’ve been doing the same way for DECADES differently, because the way you do it is stupid 🤷♀️
Why do something in 10 steps if you can do it in 2?
You might not ALWAYS succeed. But surely you should try, yes?
Because if you don’t, WTF is the point of all the mastery we’ve achieved in our thinking, time and technology??
I don’t hate pandemic-living 🤷♀️
I’m not trying to be provocative – this works for me.
I believe that unless you’re facing loss of life, loved ones, or liberty, humankind needs to rise to the challenge and find innovation in this dark corner of history. I chose to create a fully remote workplace way before the lockdown made it mainstream. Why? Because it’s sh!t tons more effective.
When your back is up against a wall, you WILL make awesomeness come out your imaginary unicorn-horn. It’s called survival instinct.
And at this particular moment in human history, our collective backs are up against the wall. I cannot wait to see what we do with it.
Which is why I created a company, no a CULTURE, of understanding what occupies our headspace and prevents us from tapping into amazing things. Hint: it’s usually bandwidth.
We can’t fix ALL the problems, but the ones that involve creating (non-accidental) marketing flywheels we can 🙂