• Skip to primary navigation
  • Skip to main content
  • Skip to footer
c+p digital

c+p digital

Conversion driven digital marketing agency, focussed on creative content.

  • Email
  • About
    • Founder Story
    • Our Talent
    • Our Work
    • Press
  • Pricing
  • Insights
    • Blog: Written Resources
    • Podcast: The 4 am Report (marketing)
    • Podcasting Resource Hub
    • Post-pandy Marketing Resources
    • Podcast: ABCDEI (unlearning bias)
  • Offerings
    • DIY Podcasting for business
    • Buy UNboring
    • Save Marketing Dollars in a Recession
    • Group podcasting

Get fast and efficient with your podcast

You’ve stuck around for the third in a three-part arc about the types of episodes that you can employ for podcasting.

Listen up especially carefully if podcasting is on your mandate for 2022 and you’re trying to put together a plan! 

We’ve talked about teaching podcasts, and show-and-tell podcast episodes.

And today we’re discussing a method of podcasting that will probably only come in once you have been podcasting for a few months, and are able to take stock of your comfort with the medium.

The third type of podcast episode that challenges the hero’s journey is what I like to call  the ‘fast-and-efficient‘ type.

Sometimes it’s speed.

 And sometimes it’s efficiency that motivates this category.

  1. One example that falls under this episode category is newsjacking episodes. 
    If you’re an agency, a financial organization, a legal organization, or something similar, and you have the ability to quickly respond to news – fantastic! Those types of episodes always tend to do way better than storytelling episodes, so they’re worth considering.
  2. The second type is the repurpose episodes
    Remember that other thing to think about is the efficiency side of content creation. The average evolved organization has content in different formats. You can even look into recorded zoom calls and internal meetings to see whether some snippet of that is usable with a preamble. This type of episode serves the purpose of being able to get you back some bandwidth by putting less work on your team to get an episode out. 

Note to remember!!!

When you’re repurposing it doesn’t mean just throwing something out over and over again, getting the link out there, and distributing via social!

Repurposing means you take existing material and break it up, or reimagine it in multiple ways, so more people will consume it. 

And for that, remember that it’s important to decide on a level of editorial that highlights the most important parts of it.

Listen to the podcast here.

Footer

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube


One more plug to get you to subscribe to “Thirst List”.
The weekly round up of hits and misses in the wider world of communication.
It’s funny. We promise.



Our Story
Post-pandy marketing resources
The 4AM Report Podcast
Work With Us
Blog

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

 

Contact Us

PO Box 30019, Toronto, ON, M6P 4J2

c+p digital. Rights Reserved. © 2023

Copyright © 2023 · C+P Digital on Genesis Framework · WordPress · Log in