UNboring

In this book I explore the ‘age of entertainment’ in marketing. And prove beyond the shadow of a doubt (just kidding; I’ll build a compelling and funny case) that what modern marketing sorely lacks right now is entertainment. You'll find in UNboring 10 very-important-lessons-in-entertaining people using your content marketing. While they are specifically intended to make marketing less of a snoozefest, this stuff is applicable in life. With your friends, your partner, your children, your parents. A little lightness can benefit ALL human interaction post-pandy.

Want a book on making your marketing a LOT less boring?

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Grab your advance copy of ‘UNboring: Take your marketing from blah to brilliant’

Buy on Amazon (Globally) Buy a signed copy from Susan Buy on Indigo (Canada)

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My name is Susan Diaz, I am a podcast founder, writer, and marketer. I’m a HUGE humour junkie and pride myself on being able to find levity in almost any situation. In addition to running a podcast agency, I co-host 2 podcasts: the first is The 4am Report, a marketing podcast on what keeps founders and marketers up at night. This is a top 25 ‘Canadian marketing podcast’ ranking just below marketing demigod Neil Patel. I also co-host ABCDEI, an inclusion podcast on unlearning bias, one alphabet at a time. ABCDEI is a top 5% podcast, globally! Through the hundreds of conversations I have in these podcasts, I have collected endless mind maps of what brings pause, levity, and outright laughter in a cluttered and stressed out post-pandy market. The salient points are in this book - UNboring.

Meet the Author

When it comes to injecting more levity into your communication, you need to start slow and steady.
The most obvious yet effective is a blooper reel.

Buy on Amazon (globally) Buy on Indigo (Canada)

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Which one will you use today?

5 ways to
“Un-bore” your content

Make the content you stop for in the feed.
Paddle into the pool of newsjacking/reactive social.
Use emojis, visuals, GIFs and memes to add intonation and diffuse tension.
Use metaphors far outside of your field. Bonus points for pop culture.
Riff with other brands/individuals whose humour appeals.

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Levity is the need of the 2020’s

Humour has been used as a survival mechanism since humans first laughed. Even in the darkest days, people have used levity to cope; to survive; and to resist. I write a biweekly column on how to make your writing UNboring. Sometimes I dive into un-ignorable things from the current news cycles. Other times we latch firmly onto timeless principles. All with one goal: to bring a bit of a smile to your audience.

Want in?

Yes, sign me up for the UNboring column

Want the book instead?

A use case in effective newsjacking

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Buy on Amazon (globally) Buy on Indigo (Canada)

Bullseye newsjacking is an effective multimillion-dollar marketing strategy however it must be navigated with sensitivity and inclusivity and that is not easy in this playlist you will find our no-holds-barred coverage off over two hundred stories of when marketing met entertainment during a pandemic

The photos that launched the burning question
"What keeps you up at night?" (and d-list celebrity-dom)

UNboring

One more plug to get you to subscribe to “Thirst List”.
The weekly round up of hits and misses in the wider world of communication.
It’s funny. We promise.

Contact Us

PO Box 30019, Toronto, ON, M6P 4J2

c+p digital. Rights Reserved. © 2023

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One more plug to get you to subscribe to “Thirst List”. The weekly round up of hits and misses in the wider world of communication. It’s funny. We promise.

Contact Us

PO Box 30019, Toronto, ON, M6P 4J2

c+p digital. Rights Reserved. © 2023

One more plug to get you to subscribe to “Thirst List”.
The weekly round up of hits and misses in the wider world of communication.
It’s funny. We promise.