UNboring

In this book I explore the ‘age of entertainment’ in marketing. And prove beyond the shadow of a doubt (just kidding; I’ll build a compelling and funny case) that what modern marketing sorely lacks right now is entertainment. You'll find in UNboring 10 very-important-lessons-in-entertaining people using your content marketing. While they are specifically intended to make marketing less of a snoozefest, this stuff is applicable in life. With your friends, your partner, your children, your parents. A little lightness can benefit ALL human interaction post-pandy.

Want a book on making your marketing a LOT less boring?

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Grab your copy of ‘UNboring: Take your marketing from blah to brilliant’

Buy on Amazon (Globally) Buy a signed copy from Susan Buy on Indigo (Canada)

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My name is Susan Diaz, I am a podcast founder, writer, and marketer. I’m a HUGE humour junkie and pride myself on being able to find levity in almost any situation. In addition to running a podcast agency, I co-host 2 podcasts: the first is The 4am Report, a marketing podcast on what keeps founders and marketers up at night. This is a top 25 ‘Canadian marketing podcast’ ranking just below marketing demigod Neil Patel. I also co-host ABCDEI, an inclusion podcast on unlearning bias, one alphabet at a time. ABCDEI is a top 5% podcast, globally! Through the hundreds of conversations I have in these podcasts, I have collected endless mind maps of what brings pause, levity, and outright laughter in a cluttered and stressed out post-pandy market. The salient points are in this book - UNboring.

Meet the Author

When it comes to injecting more levity into your communication, you need to start slow and steady.
The most obvious yet effective is a blooper reel.

Buy on Amazon (globally) Buy on Indigo (Canada)

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Which one will you use today?

5 ways to
“Un-bore” your content

Make the content you stop for in the feed.
Paddle into the pool of newsjacking/reactive social.
Use emojis, visuals, GIFs and memes to add intonation and diffuse tension.
Use metaphors far outside of your field. Bonus points for pop culture.
Riff with other brands/individuals whose humour appeals.

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Levity is the need of the 2020’s

Humour has been used as a survival mechanism since humans first laughed. Even in the darkest days, people have used levity to cope; to survive; and to resist. I write a biweekly column on how to make your writing UNboring. Sometimes I dive into un-ignorable things from the current news cycles. Other times we latch firmly onto timeless principles. All with one goal: to bring a bit of a smile to your audience.

Want in?

Yes, sign me up for the UNboring column

Want the book instead?

A use case in effective newsjacking

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Buy on Amazon (globally) Buy on Indigo (Canada)

Bullseye newsjacking is an effective multimillion-dollar marketing strategy however it must be navigated with sensitivity and inclusivity and that is not easy in this playlist you will find our no-holds-barred coverage off over two hundred stories of when marketing met entertainment during a pandemic

The photos that launched the burning question
"What keeps you up at night?" (and d-list celebrity-dom)

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