We are c+p digital. Obsessed with simplification. Strategic marketing empaths. Fanatical believers in the fact that digital return on investment is prove-able. Quasi-religious about agile project management. Guardians of the disruptive powers of the clever use of ‘offline’ in a digital world. Explore our universe
The c+p digital story.
Here’s their story.
Our framework.
Here’s their story.
Clients
who
love
us.
And what they’re saying about us
Working with c+p digital to create content for clients is a pleasure. They create fresh, original content and really take the entire burden off our plate. They display a particular skill in being able to distil their recommended content strategy from a deep understanding of what works, and combining that with exceptional research and writing in almost any industry.
Volterra Digital
Andrew Jenkins, Principal, Volterra DigitalThere's nothing that they've done for us for 4 years that hasn't converted.
IQPC
Dionne Vaz, Director Marketing, IQPCThey took what we've been thinking about for 2 years and put it on paper in a few sentences
ClimateCare
Kerri Beauiieu, Marketing Manager, ClimateCarec+p have been great partners in the development of our content strategy, and the ongoing execution of our specific project needs. They’ve brought innovative thinking and practical solutions to help us manage the auditing, categorizing, and strategic positioning of several years worth of accumulated content. They’ve provided coverage and adapted flexibly to our shifting needs for consultations, working sessions, and daily progress check-ins. They’ve integrated well with our Agile & Kanban working teams, allowing a seamless extension of our small team to cover a significant amount of area. (They) are a pleasure to work with and I wouldn’t hesitate to recommend them.
Mackenzie Investments
Brad Rogers, Director, CRM & Content Strategy,We were at our final effort on this event, and our go-to content creators were not able to fit us in! They typically accommodate us, but this piece was complex and required research to really hit home. So, I worked things out with the internal chain of command, and we made c+p an offer to help cover the cost of agility. And the response was one of my favourite emails: ‘Well played, Mr. Aponte. You have yourself a deal.’ High-quality creative is worth paying for. I wish we could all afford to pay for it all the time. We can’t. But when we can, it really allows us to knock it out of the park.
IQPC
Steve Aponte, Marketing Manager, IQPC
Case Studies
How 500 dollars, a core team, and a hook became our most successful marketing effort (40X ROI so far)
In the spring of this year, we came up with the idea of capturing some of the ongoing rants we indulged in around sleeplessness. This extended beyond a few of us into many social gatherings to the point where it became an ongoing joke. And there was something about 4 am. It seemed to be the time that many people woke up. That became a bee in our bonnet at c+p digital. Read More
How to make 40X your return on investment with one piece of content
IQPC is a global large-scale exhibition organizer in the technology, health and customer experience space. One niche event that they were looking to generate leads for was the 3rd PEX VA 2019 (Process Excellence in Veteran’s Affairs). IQPC’s typical process for lead-gen is to create anchor pieces of content, of high quality, that they then use as an opt-in. The opt-in is driven through social media, and using segregated email lists. When someone signs up for a specific piece, the first step is to deliver superlative content, as promised. Then there’s a follow-up sales call sequence that is triggered. Read More
From Advisor Resourcesto the new Mackenzie Institute
Mackenzie Investments wanted to take a large portion of their website, Advisor Resources, and re-launch it as a newly branded, exclusive experience for advisors under the name Mackenzie Institute. The overall objective in creating the Mackenzie Institute was to reinforce and position Mackenzie as a leader and innovator when it comes to advisor engagement and development. Read More
