Let this be the time that you make your content creation outsourcing decisions based on something other than last-minute panic.
Let this be the time that it’s ok to expect more from your content creators than ‘who can write this by 8 am tomorrow and not suck?’
Let this be the time that you find content creators who know that only the ‘500-word blog post article’ is no longer even close to enough.
Let this be the time that quality and quantity stop being mutually exclusive.
Let this be the time that you think outside the square box when it comes to your visual content presence.
Let this be the time that you find a content creator that gets that there are two parts to content marketing – the content, and the marketing.
Let this be the time that you fully leverage content!
Unless you’re endlessly staffed, that’s going to involve outsourcing in some way. You decide how.
To help you, here is a fun decision tree.