Are you making LinkedIn count?
Only 4.9% of all LinkedIn members are publishing content.
And 64% of all members read without engaging (Like, Comment etc)
That means that regardless of how crap your engagement seems, people are seeing your publishing, and there’s plenty of growth that will come from consistency.
LinkedIn can be a serious, somewhat judgemental place. You know what stands out there? Entertainment.
Fun; personal; good storyline; great visuals.
As you plan for 2022. Think about including/increasing your LinkedIn presence.
Good stats were hard to come by in the past. Now with the democratization of research, its a lot easier. Power LinkedIn user Richard van der Blom, conducts an annual LinkedIn ‘state of the union of sorts’. If you’d like the study, drop me a reply and I’ll send it to you. It’s a large file.
If you prefer the highlights, here are a few takeaways that stood out for me.
⚙️ 20% less reach on average for all LinkedIn members this year
Do’s – these things will help you if you’re already posting and engaging and need to fine tune.
✅ Use hashtags – the Sweet Spot is back to 3 – 5
✅ Apply for and use LinkedIn Live (if you’re a video person) it’s reach/engagement are high
✅ Write longer posts – optimal post Length 1,470 characters, less than 10 emoji’s
✅ Use personal accounts – they amplify reach and engagement
Myth busting – these things are contentious but the facts are below 👇
⏩ Creator Mode does 𝗡𝗢𝗧 increase reach or engagement (to the best of my knowledge, it does not decrease reach either)
⏩ There’s no need for link in comments – put your external links directly in the original post!
⏩ Don’t be the first to comment on your own Post
⏩ Comments in less than 5 words? Less impact on reach
⏩ Never “edit” your post in the first hour
⏩ 3rd party scheduling results in a minor drop in reach
See you on LinkedIn?
Ps: This weekly column started out as a testing ground for my book, “The Other EQ: How to kill boring marketing”. The manuscript is done and in production. If you’d like a free advance copy of the book sent to you (at the end of the year), send me your deets.