In today’s post, we’re 💡💡💡 flipping the switch💡💡💡 on last week’s post (have to keep you people on your toes!). 💥😂💥
Tiny Tim. 1968. Wow. Most of our team weren’t even BORN yet (In the spirit of keeping the team together, we won’t reveal the one who was! 🥴🤣🤫)!
Anyhow, after that bit of pure gold – it’s back to business!
Today, instead of chopping your podcast (or whatever your particular anchor block/large form content is) into a bazillion bite-sized pieces, you’re going to use it to create 🦖🦕🦖 mega pieces of work 🦖🦕🦖!
Think:
🔥 Building content hubs on your website full of themed content.
🔥 Combining four or five episodes into one knowledge-heavy monthly email.
🔥 Publishing a quarterly e-book.
🔥 Or even – hint hint – publishing a yearly 📕 BOOK-book! 📕 (👀 watch this space! 👀)
Longer form published pieces (3,000 words or more) received three times the traffic and four times the shares as articles between 900 to 1,200 words, according to a recent study via Convince and Convert.
And don’t take it just from us! In a recent survey on efficient content marketing tactics, updating and repurposing existing content ranked second (behind only all-important SEO), and when asked to list the most effective types of content produced when it came to SEO and hitting KPIs? Here’s what they said:
🔥 Blog post
🔥 Infographic
🔥 Case Study
🔥 Success Story
🔥 And E-Book
This is what we’re talking about.
We chatted recently about content audits and the benefits of large-form output on the 4 AM Report. Here’s a sampling!
Early on Your Podcast Journey
“You can start thinking about how to combine and reuse your content even early on your journey. Start small. But get started. This will make then become a habit of thinking, when you’re planning guests or finding your niche. Think about doing a monthly roundup email. Sort of a ‘newsletter’ of your episodes. Let’s say you’ve produced four episodes of the podcast this month, instead of sending individual notifications to people to say my podcast episode is out, send them one email at the end of the month, full of great information, short write-ups on each episode or guest, and links to the episodes. It will become something they look forward to. That’s the first level of consolidation.”
Audit for Trends and Themes
“If you’ve done about 25 episodes, then you want to audit that content, and start to see the patterns or themes. For instance, an example is when the pandemic hit, and we went into lockdown, we kind of scrapped our plans, we had some guests lined up, that we already had recorded. We did release those eventually. But we leaned in, and we did several episodes in a row on crisis communications. On more emotional, intelligent marketing during a crisis, we did several episodes. And after we had those, we said, ‘Hey, wait, all these episodes together, we’ve got the transcripts. Let’s turn that into a little hub on our website.’ So, we wrote a few pieces, we put together a how-to guide, we put together some emails, but the point here is we didn’t start from scratch. It was a crisis comms guide. So, go back and look for themes and otherwise create the themes as you go, knowing that you want to maybe write a book on something. So, you know, “Oh, we know we want to release a guide on x. Well, let’s start talking about that on our podcast!’ Because it’s a way of almost workshopping x.”
Go Big or Go Home
“The holy grail of all of it is a book. There’s a podcast, it’s about city design, functional design and it was very popular. And this year, they turned it into a lovely book all about appreciating the design, the simple design that makes the city work. And it all came from their podcasts. It was inspired by the podcasts that came together. It’s pretty critically acclaimed. It’s a lovely example of how being passionate and knowing your niche, you think that it’s kind of a niche topic, but it’s turned into a book that’s actually ended up reaching a wider audience. And I think the podcast did so as well. So never dismiss your podcasts, interviews or podcast episodes as one and done.”
The key is to do less creating – and more collating – which equals more time to 💫💫💫 grow your biz! 💫💫💫
If you’d like to chat more about content audits and long-form publishing, please give us a shout at C+P Digital – we would love to help!
Plus, if you’re losing sleep over a particular marketing/business related problem during this Covid-19 economic uncertainty, or if you have a guest idea on the topic, let us know.
You can find us on Apple Podcasts – subscribe to us – you won’t regret it!
And as always, sweet dreams…well, hopefully!
