In 2022 so far, how many times have you scheduled a meeting with someone virtually; or had someone schedule a meeting with you?
And how many times have you been on a late-night random interwebs rabbit hole and landed on a 404 (ie: error) page?
I’d wager at least a couple of each!
A HUGE opportunity lies in those deeply unsexy spaces of the interwebs.
Specifically, an opportunity to entertain your audiences.
Employ humour where the sun don’t shine!
Which leads me to very-important-lesson-number-5-in-entertaining-with-your-marketing: go down the path of least resistance with your humour. In marketing, that’s often the deeply unsexy back-end.
Start nice and easy – at 404 pages.
Most websites (no really, most. Maybe even all) have one or more pages that don’t work.
Most website platforms have a 404 page that lets people know that page isn’t in action, and offers a way back to the home page.
A HUGE percentage of the time that default page is what audiences get to see, because nobody took an hour to change them.
This is an easy win.
An obscure win.
If all goes well, nobody would even see this.
Unless you want to brag about it (which is not a bad idea either).
Here’s an example of a superb effort.
From Magnt – somewhat predictably – a web firm.
It employs some clever ribbing of the fact that very often, people who arrive at 404 pages could have mistyped a URL.