Boredom is swift and painful.
And it manifests as endless rounds of changes in your marketing.
Too often, small businesses in particular, work in ‘campaigns’.
Launch. Declare something a success or failure.
Find space to let things breathe.
When you hit on something that’s resonating, leave well enough alone.
It might be an email series,
A virtual event format.
Don’t change it unless you have to.
Too often we see brands big and small, do the start, change, repeat doom loop.
Find a good thing and hold still.
Make improvements slowly to a solid strategy.
Quit changing tactics.
I’m pretty proud of the fact that we’ve done that with our key marketing infrastructure, our podcast, The 4 am report. This week we’re at 138 episodes and counting.
In almost 2.5 years, we’ve stuck with the same formula.
We asked marketers and founders ‘what keeps you up at night?’
And it’s served us well.
With a majority of our episodes being interviews, and the remaining as Will and I teaching on various subjects derived from the things that keep marketers up at night.
About 18 months in we added a marketing news segment (because we heard over and over that bandwidth was low with founders and personal/professional development efforts were the first to suffer. So we added a weekly marketing news round up so you’d never feel left out again when the cool marketing kids were referencing something in the news 😁)
Sneak preview just for this list: We’ll be changing up our format after episode 150.
But more on that later.
And today I have an ask to honour the heritage.
Take a listen to our podcast and leave us a rating please?
No long descriptive endorsements needed. If you’ve ever heard it, and don’t hate it, drop us 5 stars.
(If you’re not an Apple user, I apologize. They control the fate of podcaster ratings now I’m afraid. I can’t wait for Spotify to fix that.)
You see, we did not practice what we now preach to new podcasters. “Get as many ratings as you possibly can at the start, and get more every quarter.”
Despite that, we made it to the top 25 of several charts just from consistency and relevant content.
I’m hoping a bunch of ratings before our next avatar unfurls will give us a little push forward.
Do a girl a solid?
Please and thank you.