Keeping up with the Kontent
In this episode of The 4 am Report we welcome back Andrew Jenkins, social media mastermind and principal at Volterra Digital.
In this week’s episode we talk about something that keeps a lot of content marketers up at night.
The struggle to keep pushing out content to one’s audience. It can be overwhelming and at times, seem to yield not-so-impressive results.
Andrew wants listeners to know that the traditional way companies have been using blogs is a thing of the past. Gone are the days where you published 10 blogs in a month on 10 different topics.
Welcome to the rise of rich media – content that is reworked into several different bite-sized formats to meet the needs of the various channels of distribution. It may sound like this is a lot of work. But trust us, it’s not.You just need to figure out a system that works for you and your team. No matter what size.
Andrew’s advice: so instead of doing your 10 blogs. Do 4.
Yes, blogs are still the cornerstone when it comes to reaching your target audience. But they can’t do it alone.
From 1 blog, pull out a series of tips that you can release via instagram or twitter cards. Put together a 30 second closed caption graphic video giving an overview to the blog topic (short form video with text overlay rules right now). Pull out a few compelling quotes and combine that with relevant graphics and push those out over the month. What you’re doing is creating a hub of content on one topic. And you’re reaching people via a wider array of channels.
(Will likes to call this the ‘Kris Jenner-ing’ of your content. Think of all the content that’s been spun and reworked from that one show. Get the headline, now?)
This will save you time. And get you better engagement. And better conversion.
Andrew also shares some tools he uses to further up the content creation efficiency.
He often uses trylately.com’s Social Post Autogenerator. It’s a free tool where you enter in the url to your blog post and it basically comes up with various alternative titles, or pulls out a quote to act as a headline. The URL stays the same, but you’ve just used automation to repurpose that post and give it a lifespan of a few months.
When it comes to video, we also discuss some great tools that make creating bite-sized, short form visuals simple. Some of Susan’s favourites are: lumen5, animoto and biteable.
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