Our Story

We are obsessed with simplification.

All things are likely possible when you simplify. Digital return on investment certainly is. And we fanatically believe that @ c+p digital.

We are an agile, full-service marketing agency. (In the current avatar of digital #WatchThisSpace)

We deliver simplification through a deep focus on audience pain points. This drives marketing solutions and programs that break through the digital clutter. And that decluttering is where exponential results come from.

We are a team of senior digital marketing consultants who like nothing better than sinking our teeth into a scary problem and making it go away!

Our Frameworks

Our journey into frameworks began a few years ago, when we first discovered 3 things:

the bullet journal,
the idea of mind-mapping,
and a book called The Life Changing Power of Tidying Up by Marie Kondo.

It was the perfect storm of simplification inspiration. We became obsessed with applying the lofty ideas of decluttering of mind and space to digital marketing.

From it was born the first of our 2 core frameworks. 5 degrees of simplification™. That led to a series of tools focussed on unleashing the power of the right brain. And then came FlipIt2TenX, a proactive approach to embracing a state of constant disruption in today’s businesses, large and small.

Our Talent

Every member of our team is a senior digital marketing generalist. But we like to think we each wield an original superpower.

While this is our core team, c+p digital is much, much bigger. On our talent roster we have Web Development and UX build, additional Digital Strategy and Project Planning bandwidth, and a Partnership for Social Media Management and Social Selling training.

We further work with a select group of collaborators including writers, designers, creators and builders in different media who have ongoing working relationships with us and are trained in delivering to our simplified and efficient frameworks.

Susan Diaz

Dayjob: The mystic

Superpower: X-ray vision for people, patterns & problem solving.

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William Lamont

Dayjob: Storyteller

Superpower: Always finds the story and tells it to you while you eat out of his hands.

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Melissa Andrews

Dayjob: The poet

Superpower: Can read absorb and write about ANYTHING (seriously from stem cells to offices of the future to the need to meditate).

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Jovian Alvares

Dayjob: The artist

Superpower: Can show you thoughts in pictures before you say them out loud.

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Lindsay Leclair

Dayjob: The architect

Superpower: Can build a funnel faster than you can think; finds solutions to glitches/opportunities on most CMS/social platforms so fast it’s a speed blur.

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Mithran Stone

Dayjob: The money-whisperer

Superpower: Can price things so that everyone walks away feeling like they scored a deal. Teaches people to get more efficient. Then 20% more.

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How 500 dollars, a core team, and a hook became our most successful marketing effort (40X ROI so far)

In the spring of this year, we came up with the idea of capturing some of the ongoing rants we indulged in around sleeplessness. This extended beyond a few of us into many social gatherings to the point where it became an ongoing joke. And there was something about 4 am. It seemed to be the time that many people woke up. That became a bee in our bonnet at c+p digital. Read More

How to make 40X your return on investment with one piece of content

IQPC is a global large-scale exhibition organizer in the technology, health and customer experience space. One niche event that they were looking to generate leads for was the 3rd PEX VA 2019 (Process Excellence in Veteran’s Affairs). IQPC’s typical process for lead-gen is to create anchor pieces of content, of high quality, that they then use as an opt-in. The opt-in is driven through social media, and using segregated email lists. When someone signs up for a specific piece, the first step is to deliver superlative content, as promised. Then there’s a follow-up sales call sequence that is triggered. Read More

From Advisor Resourcesto the new Mackenzie Institute

Mackenzie Investments wanted to take a large portion of their website, Advisor Resources, and re-launch it as a newly branded, exclusive experience for advisors under the name Mackenzie Institute. The overall objective in creating the Mackenzie Institute was to reinforce and position Mackenzie as a leader and innovator when it comes to advisor engagement and development. Read More

Our Story

Our Frameworks

Our Talent

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