• Skip to primary navigation
  • Skip to main content
  • Skip to footer
c+p digital

c+p digital

Conversion driven digital marketing agency, focussed on creative content.

  • Email
  • About
    • Founder Story
    • Our Talent
    • Our Work
    • Press
  • Pricing
  • Insights
    • Blog: Written Resources
    • Podcast: The 4 am Report (marketing)
    • Podcasting Resource Hub
    • Post-pandy Marketing Resources
    • Podcast: ABCDEI (unlearning bias)
  • Offerings
    • DIY Podcasting for business
    • Buy UNboring
    • Save Marketing Dollars in a Recession
    • Group podcasting

5 Degrees of Simplification™

So here’s a question. Can you sell some cars by detailing the engineering that makes them fast? Answer: Yes

But you sell way. more. cars! by saying you stand for the right to live life fast. 

And the way you deliver is cars built for speed. 

And only then tell people (who are feeling you) what engineering features you have that validates all that.

It’s called ‘defining your why’, an idea made mainstream by Simon Sinek. The premise is that in any call to action (from a massive movement all the way to a tiny CTA) it’s important to lead with a defining philosophy that resonates with your people.

There’s where the magic, clutter-cutting memorability opportunity lies.

The answer to your ‘why’, whether in campaign or life,  is never defined in one step. Simplifying your core reason for being/doing involves repeatedly asking yourself the question ‘why’. It usually involves asking yourself ‘why?’ 5 times. We call it the 5 degrees of simplification™

This is the framework we apply to all our strategic thinking.

Watch this video to see who it might be able to help in its workbook form.

Footer

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube


One more plug to get you to subscribe to “Thirst List”.
The weekly round up of hits and misses in the wider world of communication.
It’s funny. We promise.



Our Story
Post-pandy marketing resources
The 4AM Report Podcast
Work With Us
Blog

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

 

Contact Us

PO Box 30019, Toronto, ON, M6P 4J2

c+p digital. Rights Reserved. © 2023

Copyright © 2023 · C+P Digital on Genesis Framework · WordPress · Log in