Podcast Panel - c+p digital

Podcasting in groups is the fastest way to establish

thought leadership and expand networks

As a marketing strategy, approaching podcasting like you would a business mastermind or cohort cuts founder effort, grows your audiences, and offers partnership and referral network opportunities.

Instead of hitting the airwaves solo, you will be a panel of expert minds, from different industries, sharing a common audience who will appreciate the dialogue and curation of opinions. It's the fastest way to showcase your body of work within a publishing platform that has reliability and credibility built in. Your firm will become a digital publishing powerhouse. The search overlords will love you.

Instead of hitting the airwaves solo, you’ll be a part of a panel of expert minds, from different industries, all sharing one similar target audience.

Download the details!

Just like Barbara Walters changed the face of daytime TV, we aim to change the face of podcasting.

Forever!

Yes, we are talking about Barbara Walters, broadcasting legend, and genius behind one of the greatest panel productions of all time -- The View.

Curious about this hyperbolic metaphor?
Hit the + button and read more about the inspiration behind this offering

In explaining her strategic vision of The View, Barbara iconically said:

“I've always wanted to do a show with women of different generations, backgrounds, and views: a working mother (broadcast journalist Meredith Vieira); a professional in her 30s (lawyer Star Jones); a young woman just starting out (television host Debbie Matenopoulos); and then somebody who's done almost everything and will say almost anything (comedian Joy Behar).”

For the first time, women were weighing in on the news of the day, commenting on politics, pop culture and social injustice. Each woman brought her own expertise and opinion to the table, mixing humour with intelligent debate.

And now 24 years later, it’s still one of daytime TV’s top rated programs.

And while we’re no Barbara Walters, we are out to change the way you approach podcasting.

If this idea, excites you too, then you need to book a call so we can chat more

What if we told you there is a better way...
...that there was a podcasting solution that would:

Podcasting can seem like a lot of work, and often approaching it solo, using a group of freelancers, can be a huge drain on Founder bandwidth.

I’ve read enough! Let’s book a call and talk more.

Get you 5 x your normal audience reach

Stay committed to consistent thought leadership creation goals as a Founder of a small business

Position you as an authority source of expertise in your industry

Build a supportive community of peers, setting the stage for future masterminds and collaborations

Require less than 10 hours of your time a month, but resulted in a bank of audio, written and video content that would make you publishing power house

This is for you if:

You want to commit
to thought leadership and appreciate the value of an engine that makes it easy

You are willing
to invest $1500 CAN + a month for a minimum of a year

You are looking
for ways in which you can intelligently expand your network and expand your audience

You are looking
to continue to build strong brand infrastructure

You would like
to work with strategic marketers
(who are also fun!)

You thrive
on being held accountable

This is not for you if

You are looking for just vanity metrics (the podcast payout is about way, way more than that)

You just want someone to edit your podcast recordings (and if that’s what you’re looking for, we can send you some names)

You are a follower of the ‘launch culture’’
(this undertaking teaches you the value of the ‘flywheel’)

“Podcast listeners are loyal, affluent and educated”

7 of 10 mobile users use voice search.

-2021 Global Podcast Statistics, Demographics & Habits, Podcasthosting.org

The Voice Medium is here to stay and brands need to be placing equal emphasis on the audio medium.

"When I participated in the "Insight" podcast panel, I expanded my network. One of the co-hosts, I met on the panel collaborated with our firm on an offering for women entrepreneurs. And I was bitten by the podcast bug! I started my own in 2021."

Wendy Brookhouse, CEO - Blackstar Wealth

"The "Insight" podcast was a pleasure. The panel was wonderfully matched and I learned so much about the podcasting process that I have taken away to apply on my podcast, which was also conceptualized and coached by the super team at c+p digital. I really enjoyed the in-person VIP day where we got out assets done. I still use some of the photos. Can't wait to see it come back."

Megan O'Neill, Core Belief Engineering Practitioner, Performance Coach

Key Elements of a Podcast Cohort

Matching your cohort.

Think about matching pillars of information that gives your audience (hopefully potential clients) what they are looking for in one place instead of sifting through multiple expert’s content.

Mapping thought leadership goals and business goals to the gaps in your content execution framework.

A panel-style podcast should fill many content gaps in your sales funnels like an expensive, soft, leather glove (vegan if you prefer).

Set a system for production.

Aim for consistency and depth - featuring your brilliant advice/expertise over excess focus on professional production.
Set a schedule, solidify topics and aim to show up and shine regularly first

Set a system of distribution (with enough material for constant distribution).

Syndicated content lowers bandwidth and dollar investment.
Make sure your podcast is featured in many places.
Aim to become a publishing house! Use podcast transcripts to create weekly blog posts based on each episode. This WILL make the SEO gods love you!
Think visual. Make sure you have enough visual assets to promote the podcast on social. email and in your pipeline communication to answer questions.

Details of what's included and pricing

5 co-hosts

we will start with helping you match your hosts and full strategic support

Batch produce 5 at a time (once a month)

A different moderator for each
Podcast content calendar
Quarterly episode planning
Monthly batch recording/support
Produced + uploaded episodes
A simple blog post (syndicated to all 5 co-hosts' master brand or personal brand website with cross linking notes for good google juju)
Social copy/Social card
1 cut 2-minute video
Email template to send out each episode to existing company lists as applies in your calendars

From $1500 per co-host per month x 12

(All amounts referred are in Canadian Dollars)

A Small Business use case

(usually the hardest place to build audience)
A lawyer, a marketer, a mindset specialist, a business coach, and a financial advisor walked into a podcasting studio...

...pre-pandemic

And had a runaway success x 5

for 10 episodes.

A very successful beta that (c+p digital) stopped because headspace and bandwidth were stretched all-round at the start of the pandemic.

Much thought, track-record, and research is bringing it back!

Our podcasting creds The 4am Report
Insight - Scaling Lessons from the Street
Book a call to see if this is a fit for you Click here to register your interest

Key Elements of a Podcast Cohort

Details of what's included and pricing

A Small Business use case

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