Instead of hitting the airwaves solo, you will be a panel of expert minds, from different industries, sharing a common audience who will appreciate the dialogue and curation of opinions. It's the fastest way to showcase your body of work within a publishing platform that has reliability and credibility built in. Your firm will become a digital publishing powerhouse. The search overlords will love you.
Hit the + button and read more about the inspiration behind this offering
“I've always wanted to do a show with women of different generations, backgrounds, and views: a working mother (broadcast journalist Meredith Vieira); a professional in her 30s (lawyer Star Jones); a young woman just starting out (television host Debbie Matenopoulos); and then somebody who's done almost everything and will say almost anything (comedian Joy Behar).”
For the first time, women were weighing in on the news of the day, commenting on politics, pop culture and social injustice. Each woman brought her own expertise and opinion to the table, mixing humour with intelligent debate.
And now 24 years later, it’s still one of daytime TV’s top rated programs.
And while we’re no Barbara Walters, we are out to change the way you approach podcasting.
...that there was a podcasting solution that would:
to thought leadership and appreciate the value of an engine that makes it easy
to invest $1500 CAN + a month for a minimum of a year
for ways in which you can intelligently expand your network and expand your audience
to continue to build strong brand infrastructure
to work with strategic marketers
(who are also fun!)
on being held accountable
(this undertaking teaches you the value of the ‘flywheel’)
Matching your cohort.
- Think about matching pillars of information that gives your audience (hopefully potential clients) what they are looking for in one place instead of sifting through multiple expert’s content.
- A panel-style podcast should fill many content gaps in your sales funnels like an expensive, soft, leather glove (vegan if you prefer).
- Aim for consistency and depth - featuring your brilliant advice/expertise over excess focus on professional production.
- Set a schedule, solidify topics and aim to show up and shine regularly first
- Syndicated content lowers bandwidth and dollar investment.
- Make sure your podcast is featured in many places.
- Aim to become a publishing house! Use podcast transcripts to create weekly blog posts based on each episode. This WILL make the SEO gods love you!
- Think visual. Make sure you have enough visual assets to promote the podcast on social. email and in your pipeline communication to answer questions.
5 co-hosts
- we will start with helping you match your hosts and full strategic support
- A different moderator for each
- Podcast content calendar
- Quarterly episode planning
- Monthly batch recording/support
- Produced + uploaded episodes
- A simple blog post (syndicated to all 5 co-hosts' master brand or personal brand website with cross linking notes for good google juju)
- Social copy/Social card
- 1 cut 2-minute video
- Email template to send out each episode to existing company lists as applies in your calendars
From $1500 per co-host per month x 12
(All amounts referred are in Canadian Dollars)
(usually the hardest place to build audience)
A lawyer, a marketer, a mindset specialist, a business coach, and a financial advisor walked into a podcasting studio...
...pre-pandemic
And had a runaway success x 5
for 10 episodes.
A very successful beta that (c+p digital) stopped because headspace and bandwidth were stretched all-round at the start of the pandemic.
Much thought, track-record, and research is bringing it back!
The 4am Report
Insight - Scaling Lessons from the Street
