Podcasting Hub

The Podcasting Hub 🎙

All the podcasting resources you need, by pain point.

(Ever notice how people sort their content hubs by format? Who the eff knows if they want a video or a webinar unless you’ve reflected their need? 

So we’ve taken the liberty of sorting differently. 

Browse below to see what stage of the podcasting journey you’re in. And chances are we have a podcast for that (or video, or article, or guide, or masterclass – or, really, if we’re honest, all of it.)

Launching a podcast 🚀

The 12 Formats of Podcast Episodes You Should Be Using
5 things you need for a podcast launch The holy trinity of podcast hooks X X

Foundational Marketing Strategy for your Podcast 🧱

Simplify any marketing problem like a child A guide to level up your podcast A Kanban system for content audits X X

Use case: Building a podcast flywheel for small business If you’re a 7-figure CEO (or a CMO 1-5M budgets) you need to stop throwing money at the lead generation game. Find 8:54 mins to watch this. An in-depth use case of how Colleen O’Connell-Campbell, advisor to self-made-millionaires building to sell their businesses in 5-10 years built a demand generation engine.
We dive deep into how she’s used her podcast as anchor marketing infrastructure to keep her events full, pipeline efforts populated with content, and revenue goals met.

Building a podcast brand 🛠

Good content is more than words
Think beyond cover art for your podcast promo The alchemy of explosive branding X X

All things podcast guests 🗣

The 8-step guest engagement framework 3 ways to pitch podcast guests X X

Distributing your podcast

How to Up your Publishing – Part 2
The key to explosive content How to Up your Publishing – Part 1 X X

Printables 🖨

How to build a marketing flywheel using your podcast A content calendar template to distribute the sh!t out of your podcast How to break a 20 minute podcast into 10 pieces of content X X

Using your podcast in your sales pipeline ⚙️

How to Use Anchor Content to Flood the Sales Pipeline X X