from the insomniac co-creators of The 4am Report
It’s no secret that you need strong infrastructure to make an impact with your marketing.
If podcasting is your way, you’re in the right place. The good news is it still works!
The 4 am Report, our podcast, has given us better ROI than any of our other marketing efforts. (Yep, we had no idea the impact this podcast would have on our business – we went from not real to 251 to consistently top 25 on the Canadian marketing charts). And that’s from before the pandemic hit! Right now that kind of growth is more important than ever.
Using our learnings from creating this podcast, we have set up a successful podcasting line of business.
And we’d like to help you – But first pick your level.
Who is Level 1 of this masterclass for?
Businesses looking to assess podcasting as a medium.
- If you’ve been thinking about podcasting and social distancing is finally forcing the ideas to implementation, this series gives you the solid plan you need for launching your podcast.
- If you’re a medium to large business looking to business case the launch or up-levelling of content infrastructure, this series will walk you through the strategy and factors you need to pitch for dollars.
Who is Level 2 of this masterclass for?
Businesses who already have podcast(s) and looking to improve the ROI on time spent.
- If you have a podcast that has 25 episodes or more – this series will lay out all the factors you need to take it up to the next level of engagement and ROI.
- If you’re a marketer, of any discipline, looking to gain a deeper understanding of where podcasting could fit into your clients’ plans, this masterclass will give a good understanding of process and ROI.
Here’s what each level covers
Masterclass Level 1: For the podcast-curious
(How to create powerful digital infrastructure for the sound medium)
Part 1: Setting your strategy and naming your podcast
Part 2: Episode story ideas (a framework to never run out of ideas for episodes)
Part 3: Identifying and integrating the technology you need
Part 4: Creating engagement
Part 5: The basics of repurposing podcast content
Masterclass Level 2: For podcaster looking for increased results
(How to create equity, guest experience, and amplification for your podcast)
Part 1: Building podcast brand equity and experience
Part 2: Using your podcast as an anchor for all your marketing content
Part 3: Improving production, using podcasts to build content on your website
Part 4: Guest engagement and audience amplification
Part 5: How to measure ROI for your podcast (hint: it’s the gift that keeps giving!)
Sign me up for the Masterclass series
Zoom webinar platform. Links will be sent to you once you’re signed up.
Level 1 – Thursday, October 15th – 11 am to 12 noon
Level 2 – Friday, October 16th – 11 am to 12 noon