Podcasting is the PERFECT perpetual discovery platform in which you’ll have deep conversations with your ideal client avatar.
As a former radio host turned podcast founder, I know what it takes to create a successful podcast that establishes you as a thought leader and generates demand for your brand. With over 200 episodes of hosting, a top-ranked Canadian marketing podcast (The 4am Report), and a top 5% global DEI podcast (ABCDEI) I've seen firsthand how podcasting can change lives and businesses. That's why I'm excited to share my proven strategies and frameworks with you.
So, are you ready to take your thought leadership to the next level and create a podcast that builds a pipeline? I can show you how!
When my business partner, and long-term co-host, suggested podcasting in 2018, I was hesitant at first, because I thought we were 10 years too late to the podcasting party! And I had no appetite for the amount of work that a podcast would be.
Fast forward to post-pandemic, and podcasting is a LOT less work. It’s been democratized. Access to the tools to do-it-yourself is plentiful and easy… WHEN YOU HAVE THE RIGHT LEARNING.
That’s why I've created the Podcast Flywheel, my uber-simplified, step-by-step system that will teach founder-led brands everything you need to know to plan, create, launch, promote, scale, and monetize your own podcast in 6 weeks. If you're ready to create a podcast that generates demand, builds your personal brand, and establishes you as a thought leader in your industry, then the Podcast Flywheel is for you.
That’s why, within the Podcast Flywheel, I'll give you the clear, actionable plan that will help you make the most efficient progress on your podcast, even with a HECTICALLY busy schedule.
How to establish a clear business case to fund your podcast infrastructure (including the most expensive resource - your time!)
The marketing plan you need to take your podcast to the top 25 in your industry in under 3 months
The comprehensive how-to of repurposing podcast content that comes from your podcast for your marketing calendar
The ROI framework that will help you plan and operationalize your podcast as revenue-generating infrastructure, not just a time-sucking cost center!
Crafting your podcast brand: setting your strategy, name, visuals, and voice
Choosing and integrating the necessary technology for recording, editing, and publishing
Creating a content calendar with a steady stream of guest ideas
Automating your podcast workflows to streamline production and distribution
Optimizing your website for podcast traffic, meeting publishing and SEO goals
Leveraging your guests as marketing influencers to amplify your reach
Using the 'domino ROI model' to measure effectiveness of podcasting for business goals
Identifying the top five measurement factors for your podcast and where to find them
Strategies for scaling and monetizing your podcast, and maximizing its potential impact
Deep dives into social media marketing and content repurposing to expand your reach
Insider tips for building sponsorships, networks, and workflows for monetizing your podcast
Q&A and coaching session with Susan and the podcasting team
Is podcasting easy for beginners?
How long does it take to podcast regularly?
What equipment do I need to create a good podcast?
Creating and growing your podcast:
How do I create a podcast business plan?
How do I promote my podcast?
How do I find and book amazing guests for my podcast?
How can I attract sponsors and advertisers for my podcast?
How much are podcast ads and sponsorships?
Measuring podcast success and generating revenue from your podcast:
How can I make money from my podcast and earn revenue to grow my business?
How do podcasts generate business revenue?
How can I tell if my podcast is successful?
How do I measure the ROI of my podcast in terms of business growth?
Other podcasting considerations:
How often can I take breaks with my podcast?
How do I build a large/loyal podcast audience?
What are the legal and financial considerations of running a podcast as a business?