When you hear ‘monetize your podcast’ and your mind goes to ads, you’re missing the point. Instead allow me to lay out ways in which we bring in revenue via our podcast. There are 4 ways which have consistently worked. Both for The 4am Report and ABCDEI.
1.Existing clients. Expanded work scope remains the top way in which we bring in, and keep, more dollars.
@thatpodcastgal The top way we bring in revenue via our podcast #startupfounders #womenentrepreneurs #contentmarketers #pipeline #revenue #businesspipeline #boostingpipeline #womeninbusiness #ceomindset #thoughtleadership #marketing #creatortips #creatorcoaching #marketingstrategy #podcastingforbusiness #b2b #contentstrategy #contentmarketingstrategy #contentcreation #coaching #contentmarketing
2.Referrals from podcast guests. This has helped us open some doors that I would never have dreamed of opening on my own!
@thatpodcastgal A powerful way to bring in revenue with your podcast 🎙️ #startupfounders #womenentrepreneurs #contentmarketers #pipeline #revenue #businesspipeline #boostingpipeline #womeninbusiness #ceomindset #thoughtleadership #marketing #creatortips #creatorcoaching #marketingstrategy #podcastingforbusiness #b2b #contentstrategy #contentmarketingstrategy #contentcreation #coaching #contentmarketing
3.Dark social! People we know nothing about that are our listeners tell other folks and then we find out much, much later. Or not at all!
@thatpodcastgal Dark social = revenue with your podcast #startupfounders #womenentrepreneurs #contentmarketers #pipeline #revenue #businesspipeline #boostingpipeline #womeninbusiness #ceomindset #thoughtleadership #marketing #creatortips #creatorcoaching #marketingstrategy #podcastingforbusiness #b2b #contentstrategy #contentmarketingstrategy #contentcreation #coaching #contentmarketing
4.People identify with our purpose. Case in point ABCDEI is a passion project, my sacred work for the marginalized universe of which I am a part. And as a side benefit, it has opened so many doors for my career.
@thatpodcastgal Dark social + your purpose in the world = power. This is defo one stream of revenue that our podcast brings with it #startupfounders #womenentrepreneurs #contentmarketers #pipeline #revenue #businesspipeline #boostingpipeline #womeninbusiness #ceomindset #thoughtleadership #marketing #creatortips #creatorcoaching #marketingstrategy #podcastingforbusiness #b2b #contentstrategy #contentmarketingstrategy #contentcreation #coaching #contentmarketing
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