Do you find yourself in a situation where you’re only publishing 1-2X a month, based solely on content that you’re creating from scratch, like 500 word blog posts?
Well, if you have a podcast – or if there’s one on your horizon – you should really think about how the publishing possibilities stemming from a podcast can massively uplevel your website SEO.
Last week we talked about how everything in podcasting needs to be translated in some way to writing.
You use material that originates out of your podcast in multiple pieces of writing, not just one.
Now let’s focus on formats.
Typically, a blog is considered a written piece.
And that, my friends, is simply not true.
A blog is just a repository of content on your website. Within that you could have multiple formats:
- how about video?
- Tumblr style image blogs? (with captions, obviously, because it’s still read by the search engine crawlers based on text)
- and don’t forget, the actual podcast even has a home on your website every time you publish a podcast and it shows up on your website
So do really think about different formats. Get a really clear understanding on how to break down the silos between different outputs as it relates to publishing on your website.
Because if you have a podcast, you should easily expect to double or triple your publishing goals.