Repeat after us. The opt-in is dead.
- Nobody wants to give you their email in exchange for an e-book. (Think about when the last time was that you did that was. Nothing? Thought so.)
- Your customers are far ahead of the average ‘sales funnel’
How to approach long-form written content post-pandemic
Build networks, not leads
You want an audience at a party, you’ve got to go and talk to a few people. It’s the same on digital platforms. You need to share some ideas. Listen to others share theirs. Talk to them. Form relationships.
Consolidate written expertise
To do all that wonderful network building, you need content. Approaching thought leadership in an ad hoc way is time consuming and terrifying. When you have a consolidate anchor piece of information to draw from you’re approaching it with a plan.
Break into bite size
Distribution is as skilled of a need as creation. If you’ve created a long form written piece of content, you must use it fully. There will be several pieces of information that will stand alone. Intelligently breaking them up to serve as tips and reminders is key to follow through.
It’s no surprise that our written report creation process is circular, front heavy, and off your plate. Here’s how we do it.
What they’re saying about us.
Working with c+p digital to create content for clients is a pleasure. They create fresh, original content and really take the entire burden off our plate. They display a particular skill in being able to distil their recommended content strategy from a deep understanding of what works, and combining that with exceptional research and writing in almost any industry.
Volterra DigitalAndrew Jenkins, Principal, Volterra Digital
There's nothing that they've done for us for 4 years that hasn't converted.
IQPCDionne Vaz, Director Marketing, IQPC
They took what we've been thinking about for 2 years and put it on paper in a few sentences
ClimateCareKerri Beauiieu, Marketing Manager, ClimateCare
c+p have been great partners in the development of our content strategy, and the ongoing execution of our specific project needs. They’ve brought innovative thinking and practical solutions to help us manage the auditing, categorizing, and strategic positioning of several years worth of accumulated content. They’ve provided coverage and adapted flexibly to our shifting needs for consultations, working sessions, and daily progress check-ins. They’ve integrated well with our Agile & Kanban working teams, allowing a seamless extension of our small team to cover a significant amount of area. (They) are a pleasure to work with and I wouldn’t hesitate to recommend them.
Mackenzie InvestmentsBrad Rogers, Director, CRM & Content Strategy,
We were at our final effort on this event, and our go-to content creators were not able to fit us in! They typically accommodate us, but this piece was complex and required research to really hit home. So, I worked things out with the internal chain of command, and we made c+p an offer to help cover the cost of agility. And the response was one of my favourite emails: ‘Well played, Mr. Aponte. You have yourself a deal.’ High-quality creative is worth paying for. I wish we could all afford to pay for it all the time. We can’t. But when we can, it really allows us to knock it out of the park.
IQPCSteve Aponte, Marketing Manager, IQPC
Already a bunch of long form content and want to utilize it more fully?
We can take existing reports and break it out into much of what we’ve described above 👆
Not fully utilizing content you have is one of the biggest mistakes we see. We start with and audit and help you build a plan from there.
Price varies based on the size of your report