Say no to pumpkin spice marketing

Predictable.

Uninspiring.

Forgettable.

And frankly, way too expensive if you form a long-term habit. It shows up for businesses and personal brands on websites, social media, your thought leadership (or lack thereof).

Ditch pumpkin spice. Kill boring. Come with me to a better marketing place. 

Each week, I’ll send you one actionable tip to make your marketing un-basic. At the very least it’ll get you thinking. At best you’ll implement it instantly. (if you do, be sure to hit reply and tell me! I live for that sh!zz)

And to celebrate the fall, my favourite season, hands down (atleast for the 3 days it lasts here in Toronto), I’ll include some tongue in cheek, verging on dark, humour around fall cliches. Eye-roll-worthy stock images and all.

Quick bonus tip today: Send emails on the same day of the week. Mine are always on Mondays. Except on long weekends. We send another ‘marketing news of the week’ update from our company email. That’s always on Fridays at 7 am EST. People like consistency, and you create a system. It’s harder to fail people and systems than it is to fail yourself.