Using data to find key marketing insights
We focus deeply on helping companies audit their content to see what they have and what it’s doing for them. From this comes a lot of data. Our expertise lies in our ability to mine that data into clear and actionable insights that help you drive consumer engagement and conversion. Let’s talk about what you can unearth that can help you move that conversion needle.
Measuring Digital ROI
One of the most common discussions we have is how to establish the ROI of digital marketing activities. Particularly, long game like content marketing. The naysayers will tell you there is no real way to show a clear connection. We respectfully disagree. There is a way in which EVERYONE can measure the impact of their digital marketing activities. We can show you how. (See also Digital ROI model building)
Business Analytics to support marketing budgets
Marketing budgets don’t have to be a token percentage more than what you got last year. Dream big. Draw up the business casing and projected ROI the marketing efforts of your dreams will involve. Put your best marketing into selling it internally. Presentations, media, fact-based visualization. We can give your endless case studies to prove that approach always get the desired dollars.